Position Overview
The Digital Marketing Operations Director is a global role requiring proven experience in developing, executing, managing, and optimizing the marketing technology stack and ecosystem. This critical role within the Global Marketing team is responsible for implementing best practices, recommending, developing and implementing standardized processes, and effectively managing digital operations across the marketing technology platforms. The individual will develop and implement a marketing technology ecosystem and roadmap, maintain SEO optimized webpages, configure lead capture platforms for events, identify, develop and execute marketing automation programs to support omni-channel demand generation campaigns, and create and deliver timely, accurate, and insightful reporting and analytics across the managed platforms empowering the Global Marketing team to achieve optimal results.
Reporting to the VP Global Marketing, the individual will lead a team in executing the digital marketing technology stack, continuously monitoring digital marketing performance and identifying areas for improvement by collaborating with Strategic Marketing and other members of the marketing team to regularly test new tools, campaign strategies and features, analyze data and implement changes to optimize the customer journey. Your expertise in digital platforms will play a crucial role in enhancing the customer user experience, increasing engagement, and driving conversions.
Company Overview
At FUJIFILM Biotechnologies, we're leading the charge in advancing tomorrow's medicines. If you want to be a part of life-impacting projects alongside today's most innovative biopharmaceutical companies, FUJIFILM Biotechnologies could be the right place for you.
From our Bioprocess Innovation Center to our cGMP-compliant manufacturing site, we thrive on collaboration, creativity, and purpose. Whether your expertise lies in research, manufacturing, or production, you'll find a home here where your efforts directly improve patients' lives. Together, let's shape the future of healthcare.
Situated at the cross-section of Morrisville and Research Triangle Park (RTP), North Carolina, our site is at the heart of a booming biotech hub surrounded by top universities, vibrant communities, and various outdoor opportunities.
Fujifilm is globally headquartered in Tokyo with over 70,000 employees across four key business segments of healthcare, electronics, business innovation, and imaging. We are guided and united by our Group Purpose of "giving our world more smiles." Visit: https://www.fujifilm.com/us/en/about/region/careers
Job Description
The work we do at FUJIFILM Biotechnologies has never been more important and we are looking for talented candidates to join us. We're growing our capabilities and looking for passionate, mission-driven people like you who want to make a real difference in people's lives. Join FUJIFILM Biotechnologies and help create the next vaccine, cure, or gene therapy in partnership with some of the most innovative biopharma companies across the globe. Here, you'll work alongside and learn from some of the most dedicated scientists, engineers, and manufacturers in the industry. We're proud to cultivate a culture that will fuel your passion, energy, and drive. This is what FUJIFILM Biotechnologies calls Genki.
Join us and discover a community that thrives on diversity and never scares away from a complex challenge. Take the opportunity to work with some of the most dedicated scientists, engineers, and manufacturers in the industry. At FUJIFILM Biotechnologies, you determine what's possible.
The Digital Marketing Operations Director is a global role requiring proven experience in developing, executing, managing, and optimizing the marketing technology stack and ecosystem. This critical role within the Global Marketing team is responsible for implementing best practices, recommending, developing and implementing standardized processes, and effectively managing digital operations across the marketing technology platforms. The individual will develop and implement a marketing technology ecosystem and roadmap, maintain SEO optimized webpages, configure lead capture platforms for events, identify, develop and execute marketing automation programs to support omni-channel demand generation campaigns, and create and deliver timely, accurate, and insightful reporting and analytics across the managed platforms empowering the Global Marketing team to achieve optimal results.
Reporting to the VP Global Marketing, the individual will lead a team in executing the digital marketing technology stack, continuously monitoring digital marketing performance and identifying areas for improvement by collaborating with Strategic Marketing and other members of the marketing team to regularly test new tools, campaign strategies and features, analyze data and implement changes to optimize the customer journey. Your expertise in digital platforms will play a crucial role in enhancing the customer user experience, increasing engagement, and driving conversions.
Key Responsibilities
Responsible for developing, executing, managing, and optimizing the marketing digital platform ecosystem by applying best practices, recommending, developing and implementing processes for standardization and managing the digital platforms efficiently
Develop and implement a marketing technology ecosystem and roadmap that aligns with Global Marketing objectives.
Develop and implement comprehensive digital marketing strategies aligned with company objectives and Strategic Marketing plans for each service offering to increase brand awareness, drive web traffic, customer engagement, and to generate high-quality marketing leads (MQLs) within the biopharma industry.
Serve as the main point of escalation for all marketing digital platform related inquiries and concerns.
Manage third-party providers and ensure compliance with data privacy regulations, including GDPR and CCPA, by implementing robust data protection and privacy measures, conducting regular audits, and maintaining accurate documentation.
Oversee and execute digital marketing omni-channel demand generation campaigns in collaboration with the Strategic Marketing team and Social Media Manager across various channels, including but not limited to search engine marketing (SEM), search engine optimization (SEO), email marketing, advertising, webinars, events and third-party platforms.
Utilize Google Analytics, Sales Force, Tableau, Business Objects, Data Bricks and other data analytics tools to track, measure, analyze and report the performance of demand generation campaign strategies, identifying areas for improvement and to optimize conversion rates. Report insights to marketing team, stakeholders and Senior Leadership.
Create marketing dashboards that deliver timely, accurate and insightful information by service offering, campaign, region, tactic, customer segment and line of business to empower Strategic Marketing team to optimize results. Build clear processes and procedures for efficient and effective management of the digital platform ecosystem.
Collaborate with Sales Force team to ensure marketing campaigns, dashboards and reports collect and accurately measure marketing qualified leads (MQLS), conversion rates to sales qualified leads (SQLs), opportunities and conversions throughout the sales cycle.
Collaborate with cross-functional teams to align digital marketing operations efforts with overall business objectives and support lead generation and customer acquisition initiatives. Manage all digital projects and tactics seamlessly through to execution.
Stay up to date with the latest trends and best practices in digital marketing, data privacy, and biotech industry developments, and implement innovative technology strategies to maintain a competitive edge.
Manage and budget for
