ASSISTANT DIRECTOR/SOCIAL MEDIA
Position Number: S-3663
Position Summary:
The assistant director of social media works within the University Communications team to manage the daily operations of CMU’s social media channels. This role is responsible for executing and assessing strategies developed by the associate director of social media, including content development, scheduling and posting content, stakeholder engagement and social listening, and analysis of post performance. The assistant director also plays a key role in supporting CMU’s social media communities, including moderation and management functions in various online groups, as well as support for campus partner channels.
Required Qualifications:
Bachelor’s degree, preferably in public relations, communications, marketing or a related field.
Two year of professional experience preferably in public relations, social media and/or marketing communications.
Experience developing and implementing organic and paid social media strategies.
Strong writing skills with experience writing social media content, internal communications, etc. and telling stories across multiple channels.
Solid grasp of social media strategy and public relations practices.
Ability to creatively communicate across a variety of media.
Knowledge of existing and emerging social media channels and trends.
Strong attention to detail and knowledge of AP style.
Experience working in cross-functional teams to complete projects.
Demonstrable leadership skills.
Exemplary interpersonal, critical thinking, problem-solving and organizational skills.
Ability to stay organized and meet deadlines.
Passion for learning.
Preferred Qualifications:
Experience in higher education.
Experience working with social posting programs such as HubSpot, HootSuite, Agorapulse, Sprout Social, etc.
General understanding of digital marketing best practices.
Experience working with data analytics programs, such as Google Analytics.
Duties & Responsibilities:
Executes CMU social media strategy by developing campaigns, gathering information, writing and creating platform-appropriate content for CMU’s main social media channels, including Facebook, Instagram, X, YouTube, LinkedIn and TikTok.
Ensures consistency of brand voice, tone, language and visual elements in all content.
Manages daily operations of all channels, including scheduling and approving posts, community management and social listening.
Monitors platform chatter for opportunities to minimize reputational risk, as well as opportunities to engage with stakeholders to increase positive perception of CMU .
With direction from the associate director, researches and develops best practice guidelines and resource documents to support CMU campus partner channels.
Provides leadership and direction to social media moderators in the CMU Facebook groups for students, parents/families and supporters.
Participates in cross-functional teams and campus-partner meetings to brainstorm, develops and assesses content and social strategies.
Assists in the development and delivery of campus partner trainings.
In partnership with the communications team, develops and maintains the annual editorial calendar.
Supervision Exercised:
None.
Employee Group: Professional & Administrative -Salary
Staff Pay Level:
Pay Range: $51,000 - $60,000
Division: President
Department: University Communications
Position Status: Regular
Position End Date:
Employment Status: Full-Time
FTE: 1.0
Position Type: 12 month
Weekly Work Schedule: M-F, 8 a.m - 5 p.m. plus weekend or night hours as needed to cover events
Location: 1200 S Franklin St, Mt Pleasant, Michigan, 48859
Posting Ends:
Open Until Filled: Yes
Message to Applicants:
Central Michigan University is dedicated to fostering a broadly diverse and inclusive campus that respects all social identities, experiences, and perspectives. In an effort to further this initiative, we are especially interested in candidates who will advance and promote an inclusive and supportive environment for every member of our university community.
You must submit an on-line application in order to be considered as an applicant for this position.
Cover letters may be addressed to the Hiring Committee.
To apply, visit https://apptrkr.com/6291294
CMU , an AA/EO institution, strongly and actively strives to increase diversity and provide equal opportunity within its community. CMU does not discriminate against persons based on age, color, disability, ethnicity, familial status, gender, gender expression, gender identity, genetic information, height, marital status, national origin, political persuasion, pregnancy, childbirth or related medical conditions, race, religion, sex, sex-based stereotypes, sexual orientation, transgender status, veteran status, or weight (see https://www.cmich.edu/offices-departments/OCRIE).
If you wish to see “EEO is the Law” posters, please https://www.cmich.edu/docs/default-source/president's-division/ocrie/eeo-is-the-law-poster.pdf?sfvrsn=8ae1a123_10.
CMU does not discriminate on the basis of sex in the education program or activity that it operates, including admission and employment, and is required by Title IX of the Education Amendments of 1972 not to discriminate in such a matter.
Inquiries about the application of Title IX can be made to CMU’s Title IX Coordinator, the US Department of Education’s Assistant Secretary, or both.
CMU’s Title IX Coordinator can be reached at:
Phone: 989-774-3253
Office: 103 E. Preston St.
Bovee University Center, suite 306
Mount Pleasant, MI 48858
Email: titleix@cmich.edu
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