A cover letter is required for consideration for this position and should be attached as the first page of your resume. The cover letter should address your specific interest in the position and outline skills and experience that directly relate to this position.
The Assistant Director of Digital Marketing plays a key role on the Digital Marketing team and is responsible for executing digital marketing campaigns and contributing to the overall digital marketing efforts of Michigan Athletics and its 29 sports programs.
This role requires a creative individual who can think strategically while executing content and balancing priorities. You will work with the Director of Digital Marketing and the Associate Director of Digital Marketing, be part of the Marketing, Ticketing, and Fan Experience team, and collaborate across the entire External Operations department.
All members of the External Operations department are committed to our mission: to connect, inspire and engage the Michigan Athletics community in order to support and enhance the University of Michigan and the Athletic department.
Digital Marketing
In this role, you will coordinate digital marketing messaging and efforts across owned and paid digital assets.
- Integrating marketing effort across digital platforms (email, websites, mobile app, social media, etc.) and contributing to the overall digital marketing efforts of Michigan Athletics and its ticketed sports.
- Leads digital marketing efforts for email and coordinates with the ticket office, fan experience, communications, and the creative team to build outgoing email solicitations to drive ticket sales and improve communications with fans and season ticket holders.
- Leads digital marketing efforts for MGoBlue.com (the official Michigan Athletics website) to ensure digital ads, promotions, communications, landing pages and ticket pages reflect current marketing priorities.
- Develops and grows audiences for the Michigan Athletics mobile app while leading efforts to ensure that marketing and communication priorities are reflected on the mobile app
- Work in collaboration with the digital communications team to ensure social media marketing messages align with current ticketing and marketing priorities.
- Measure results and track metrics to improve campaigns and report on website, email, and mobile app performance
- Work with our ticketing partner to maintain and update marketing needs on our e-commerce website that reflect current and future marketing priorities
Project Management, Collaboration and Strategic Improvement
- Play a role as a project manager to ensure proper timelines are built and maintained for current and future marketing campaigns for ticketed sports.
- Collaborate with Creative and
