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Humana's Primary Care Organization (PCO) is seeking a Senior Product Marketer will play a pivotal role in the Center Expansion marketing team and vital to the success and growth of the PCO. In this role, you will help lead the development and execution of marketing strategies to drive new patient growth for our DeNovo clinics through a strategic marketing plan, including tactics to enhance brand visibility and event planning.
Reporting to the Associate Director of Center Expansion Marketing, you will be responsible for developing and implementing marketing strategies that align with business goals and fuel the growth of new clinics. You will lead the creation of multi-channel marketing plans, from initial planning through execution of media plans and grand opening events, ensuring that each strategy is tailored to local market dynamics. You'll work closely with internal teams, including sales, operations, and clinical departments, to drive effective campaigns that enhance patient acquisition and build strong brand recognition. Your role will also involve managing key relationships with external partners and overseeing vendor engagement to ensure seamless campaign delivery. Additionally, you will provide critical strategic insights, ensuring the marketing approach evolves based on performance data and market feedback.
Key Role Functions
Lead the development and execution of Center Expansion events and activities aimed at driving patient acquisition
Oversee all aspects of event logistics, ensuring seamless execution and a positive experience for attendees and stakeholders, resolving any real-time issues as needed
Collaborate closely with agency and vendor partners to inform and execute marketing plans for center expansion
Facilitate alignment across internal teams, including sales, operations, and clinical staff, ensuring event objectives align with overall business goals
Support the acquisition marketing strategy for DeNovo clinics, ensuring targeted, effective campaigns for each market
Analyze performance reports and share insights to help market partners track progress and measure marketing impact
Integrate internal and external strategic inputs to inform ongoing planning and optimization efforts
The ideal candidate will bring a strategic mindset, strong marketing and event planning expertise, and the ability to collaborate across teams to achieve both short and long-term business objectives.
Use your skills to make an impact
Required Qualifications
Bachelor's degree
5+ years of experience in business strategy, marketing, digital marketing, and/or media marketing
Event planning experience
Ability to travel frequently during peak times throughout the year
Proven success in driving customer engagement with new products, services, or experiences
Strong data-driven marketer with the ability to leverage insights and develop effective marketing strategies
Skilled in persuasive storytelling and communicating with senior leadership
Expertise in marketing frameworks and strategic planning
Highly collaborative with excellent relationship-building skills, able to engage diverse stakeholders and gain their buy-in
Experience managing and prioritizing diverse projects within budget perimeters
Excellent communication skills, both written and verbal, with the ability to communicate at all organizational levels
Preferred Qualifications
Additional Information
Travel - This role may have frequent travel (as much as 1 or more days a month) depending on business needs
To ensure Home or Hybrid Home/Office employees' ability to work effectively, the self-provided internet service of Home or Hybrid Home/Office employees must meet the following criteria:
At minimum, a download speed of 25 Mbps and an upload speed of 10 Mbps is recommended; wireless, wired cable or DSL connection is suggested
Satellite, cellular and microwave connection can be used only if approved by leadership
Employees who live and work from Home in the state of California, Illinois, Montana, or South Dakota will be provided a bi-weekly payment for their internet expense.
Humana will provide Home or Hybrid Home/Office employees with telephone equipment appropriate to meet the business requirements for their position/job.
Work from a dedicated space lacking ongoing interruptions to protect member PHI / HIPAA information
Humana offers a variety of benefits to promote the best health and well-being of our employees and their families. We design competitive and flexible packages to give our employees a sense of financial security-both today and in the future, including:
Health benefits effective day 1
Paid time off, holidays, volunteer time and jury duty pay
Recognition pay
401(k) retirement savings plan with employer match
Tuition assistance
Scholarships for eligible dependents
Parental and caregiver leave
Employee charity matching program
Network Resource Groups (NRGs)
Career development opportunities
Our Hiring Process
As part of our hiring process for this opportunity, we may contact you via text message and email to gather more information using a software platform called HireVue. HireVue Text, Scheduling and Video technologies allow you to interact with us at the time and location most convenient for you.
If you are selected to move forward from your application prescreen, you may receive correspondence inviting you to participate in a pre-recorded Voice, Text Messaging and/or Video interview. Your recorded interview will be reviewed and you will subsequently be informed if you will be moving forward to next round of interviews.
If you have additional questions regarding this role posting and are an Internal Candidate, please send them to the Ask A Recruiter persona by visiting go/Buzz and searching Ask A Recruiter! Please be sure to provide the requisition number so we may be able to research your request quicker.
Humana values personal identity protection. Please be aware that applicants may be asked to provide their Social Security Number, if it is not already on file. When required, an email will be sent from [email protected] with instructions on how to add the information into your official application on Humana's secure website.
Travel: While this is a remote position, occasional travel to Humana's offices for training or meetings may be required.
Scheduled Weekly Hours
40
Pay Range
The compensation range below reflects a good faith estimate of starting base pay for full time (40 hours per week) employment at the time of posting. The pay range may be higher or lower based on geographic location and individual pay will vary based on demonstrated job related skills, knowledge, experience, education, certifications, etc.
$94,900 - $130,500 per year
This job is eligible for a bonus incentive plan. This incentive opportunity is based upon company and/or individual performance.
Description of Benefits
Humana, Inc. and its affiliated subsidiaries (collectively, "Humana") offers competitive benefits that support whole-person well-being. Associate benefits are designed to encourage personal wellness and smart healthcare decisions for you and your family while also knowing your life extends outside of work. Among our benefits, Humana provides medical, dental and vision benefits, 401(k) retirement savings plan, time off (including paid time off, company and personal holidays, volunteer time off, paid parental and caregiver leave), short-term and long-term disability, life insurance and many other opportunities.
Application Deadline: 05-09-2025
About us
Humana Inc. (NYSE: HUM) is committed to putting health first - for our teammates, our customers and our comp
