Description
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The Detroit Medical Center (DMC) is a nationally recognized health care system that serves patients and families throughout Michigan and beyond. A premier healthcare resource, our mission is to help people live happier, healthier lives. The hospitals of the Detroit Medical Center are the Children's Hospital of Michigan, Detroit Receiving Hospital, Harper University Hospital, Hutzel Women's Hospital, the DMC Heart Hospital, Huron Valley-Sinai Hospital, the Rehabilitation Institute of Michigan and Sinai-Grace Hospital.
DMC's 150-year legacy of medical excellence and service provides patients and families world-class care in cardiovascular health, women's services, neurosciences, stroke treatment, orthopedics, pediatrics, rehabilitation, organ transplant and other general and specialty services.
DMC is a key partner in Detroit's resurgence, which continues to draw national and international attention. A dedicated corporate citizen with strong community ties, DMC is one of the largest and most diverse employers in Southeast Michigan.
Summary:
The Marketing Manager is responsible for managing large and/or complex multi-channel marketing projects including competitive assessments, marketing plan creation, tactical implementation, measurement of marketing initiatives, and budget management. Reporting to the Group Marketing Director with strong day-to-day interactions with the hospital Chief Strategy Officer/Director and Hospital CEO, the Manager will work with the Group Marketing Director and hospital leadership team to implement marketing and communications activities that support service line growth and brand engagement for an assigned hospital.
The Marketing Manager plans, implements, and manages all day-to-day marketing responsibilities that include, but are not limited to, coordination with internal and external agencies for integrated marketing campaigns, tailoring of content and collateral to hospital / market clinical services, management of events and seminars, etc. The Marketing Manager helps support development of content, applying advanced writing skills across multiple platforms (e.g., digital/website, social media, collateral, news media,) to create engagement within the community, and to entice usage among a targeted consumer base. This position collaborates with the Group marketing team to implement marketing programs that offer key differentiators based on quality, service and/or outcomes, have measurable ROI and build better hospital/market brands through consistent messaging, and brand positioning within the market. Participates in the planning, implementation, and management of the hospital marketing budget. This position plans and prepares both customer and employee communication materials in alignment with hospital and group leadership. The Marketing Manager effectively engages with the community and key stakeholders to enhance the brand in the marketplace and translate the vision and mission of the hospital. This person should be a strong multi-tasker who is accustomed to managing multiple projects simultaneously while working in a fast-paced environment.
The position monitors activities for and ensures compliance with laws, government regulations, Joint Commission requirements and DMC/Tenet policies. As directed, implements external and internal audit recommendations. Ensures hospital departments achieve objectives for diversity of their suppliers.
Qualifications
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Minimum Qualifications: 1. Bachelor’s degree in Marketing, Communications, Business or relevant major required. Advanced degree in business or public sector equivalent, marketing/communications, or health related field preferred.
2. 5 years of demonstrated progressive experience and responsibility for consumer-based marketing and communications with a strong understanding of the business needs and competitive challenges of the industry required. Years of experience relevant to health care industry preferred. Oversight of company websites a plus.
Skills Required: 1. Analytical ability to define functional, unit or service procedures, to independently oversee the application of methods, guides, and processes, to apply sound judgment in choosing proper course of action among multiple options, to interpret policies, to assist in planning short to mid-range goals and determining measures, and to assess and monitor progress toward function/area goal attainment.
2. Communication and/or interpersonal skills for contact with internal and external customers/stakeholders to discuss and interpret technical information and department or function policy. Some discretion must be exercised in deciding what and how to communicate. Conflict resolution skills are exercised within the unit or function and occasionally on an interdepartmental or inter-functional basis. Diplomacy, tact and listening skills are required. Ability to read and comprehend policies and interpret technical materials in the specialty area is necessary.
3. Leadership skills including demonstrated willingness to pursue leadership roles with increasing levels of accountability, comfort with decision-making responsibilities, coaching, teaching and counseling skills, and the ability to inspire and build confidence in others and to forge alliances and garner support.
