Oversee operations of the automotive sales department including inventory control, pricing and sales strategies. Manage sales team and support staff. Develop and implement effective marketing and advertising campaigns to attract customers. Conduct market research to stay informed about current trendss and pricing in the use car market. Evaluate trade-in vehicles and determine their value for resale. Neogtiate with customers to finalize sales and ensure customer satisfaction. Monitor and anlyze sales performance data to identify areas for improvement. Collaborate with other departments, such as finance and service, to ensure smooth operations.