DIGITAL STRATEGIST
Position Number: S-3571
Position Summary:
Reporting to the Senior Associate Director of Web & Digital Strategy, the Digital Strategist position provides leadership, consultation, advice, and project management to academic and administrative units across campus. Each Digital Strategist has a portfolio of institutional clients to manage and collaborate with to ensure adherence to CMU brand alignment and the development of robust, engaging content. This position will help create a cohesive user experience and provide support to campus content publishers.
Required Qualifications:
Bachelor’s degree in digital media, marketing, communications, journalism, design or related field.
One year of relevant experience.
Experience working cross-functionally within a team.
Experience working with an enterprise-class content management system or digital experience platform.
Experience leading internal and external client presentations.
Demonstrated understanding of digital strategy, design, production, and project management, as well as digital marketing and accessibility.
Ability to translate complex and varied inputs including data, user research, strategic direction, and broad industry research into compelling stories and actionable web content in order to identify feasible options and evaluate strategic trade-offs.
Ability to meet deadlines and work on multiple initiatives and projects simultaneously.
Excellent organizational and prioritization skills, with some project management experience.
Proven ability to operate with a strategic mindset with outstanding program management skills and the ability to track multiple project deliverables and thrive in a complex, dynamic environment.
Ability to demonstrate a strong customer service focus, including interpersonal skills, courtesy, professionalism, and a cooperative attitude.
Strong critical thinking, analytical, and creative talent skills and ability to develop a concept, idea, or content into a strong visual presentation that maximizes marketing effectiveness.
Ability to effectively present conceptual solutions to key stakeholders and team members.
Excellent written and verbal communication skills, including strong editing, grammar, and proofreading skills.
Ability to work independently, as well as on a team.
Ability to perform the essential functions of the position, with or without reasonable accommodation.
Preferred Qualifications:
Three years of relevant work experience.
Duties & Responsibilities:
Documents development tasks for content and creative work with appropriate context as needed; this includes all current and historical data necessary to populate appropriate areas of the website.
Provides an accurate level of effort estimates based on business requirements.
Works with a portfolio of institutional clients to build, maintain, and enhance vital web properties that reflect CMU’s brand and follow best practices for digital communications.
Works with clients to develop solutions to emerging site needs and to solve site-related issues.
Meets with clients to plan the strategy for new web pages or web sections to ensure that each page has a clear audience, purpose, owner, and review cycle.
Provides consultation on best practices in information architecture, writing for the web, and accessibility.
Manages the development or acquisition of new assets (photo, video, illustration) for client sites.
Manages processes for regular content review of key pages and ensures all pages are reviewed on a regular schedule.
Organizes and collects content from clients, including outreach and consultation with faculty and staff to develop content.
Provides content review and remediation, as well as publishing support, as needed.
Provides initial orientation and training for new page editors.
Provides insights on website analytics on a monthly basis.
Runs and shares web maintenance reports (e.g. broken link reports) on a monthly basis.
Performs other duties as assigned.
Supervision Exercised:
None.
Employee Group: Professional & Administrative -Salary
Staff Pay Level:
Pay Range: $52,000 - $62,000 per year
Division:
Department: University Communications
Position Status: Regular
Position End Date:
Employment Status: Full-Time
FTE: 1.00
Position Type: 12 month
Weekly Work Schedule: Mon-Fri, 8:00 a.m. - 5:00 p.m. / weekends and evenings as needed
Location: 1200 S Franklin St, Mt Pleasant, Michigan, 48859
Posting Ends:
Open Until Filled: Yes
About the Department:
About CMU:
Central Michigan University has a more than 125-year legacy of preparing students to become leaders and changemakers in their communities and in their personal and professional lives.
We serve nearly 15,500 students on our Mount Pleasant campus, in satellite locations around the state and throughout the country, and through flexible online programs. Many of our approximately 300 undergraduate, master’s, specialist and doctoral programs in the arts, media, business, education, human services, health professions, liberal arts, social sciences, medicine, science and engineering are nationally ranked for excellence.
CMU leads the nation in leadership development programming through our Sarah R. Opperman Leadership Institute, and we are proud to be among only 5% of U.S. universities in the top two Carnegie research classifications. Our faculty work with graduate and undergraduate students in areas such as Great Lakes research, medical innovation, engineering technology and more.
Central is home to 17 men’s and women’s Division 1 sports including football, basketball, gymnastics, baseball, wrestling and more. Our student-athletes achieve great success in competition and in the classroom, capturing Mid-American Conference championships and maintaining an average cumulative GPA of 3.17.
CMU is located in Mount Pleasant, a community that blends the best of small-town living with big-city amenities. It’s part of the culturally varied and vibrant Great Lakes Bay Region that also includes Saginaw, Bay City, Midland and the state’s largest Native American community, centered on the Saginaw Chippewa Isabella Reservation in Mount Pleasant.
Area residents enjoy the mix of outdoor activities, cultural events, shopping and dining options, and family attractions. Other major Michigan destinations and attractions — Lansing, Grand Rapids, Detroit, Traverse City, wineries, beaches, golf and ski resorts, and many more — are within easy reach of the city’s central location in Michigan’s Lower Peninsula.
CMU employees enjoy access to a nationally recognized wellness program along with health care and benefits that exceed regional, state and national norms.
To apply, visit https://apptrkr.com/6058219
