Health Alliance Plan (HAP) is actively seeking a strategic and innovative leader to join our executive team as the Vice President & General Manager of Government Programs. This individual will play a critical role in shaping and executing the multi-year strategy for government health plans, driving business growth, and enhancing member retention, all while contributing to the success of HAP's mission to provide exceptional healthcare coverage and a focus on improving the health and well-being of the communities we serve.
The VP & General Manager of Government Programs role is central to driving the strategy and growth of HAP's Government Products, Medicare Product, and Sales, aligning with the organization's vision for sustained growth and member retention.
You will be responsible for developing, executing, and leading a team to clearly define strategy for Government Products, Medicare Product and Sales in a manner that supports consistent business growth and member retention; product awareness; and to achieve the organization's objectives for sales, growth, and profitability.
PRINCIPLE DUTIES & RESPONSIBILITIES:
Develop multi-year strategy development of government products
Lead strategic partnership strategies for growth with CareSource and Michigan State University - MSU healthcare
Design and implement a strategic plan to advance HAP's programs and priorities, drive membership growth and increase the visibility of its programs and the engagement of key stakeholder audiences
Lead agent and FMO strategy, develop and maintain relationships with the distribution channel to meet and exceed growth goals
Create strategies to cultivate and enhance meaningful relationships with targeted external audiences, including the sales agents and producers, and other key influencers
Oversee marketing strategies that attract strong sales leads and outcomes
Develop short- and long-term plans and budgets for the department, monitor progress, assure adherence, and evaluate performance. Work closely with other departments to develop strategies, and budgets to achieve the desired impact in these areas
Recommend short and long-term organizational goals and objectives to the CSMO and senior management team
Conduct new product development activities from idea generation through concept development, product design, financial assessment, and product launch. This includes the development of ROI, product business plans and implementation models
Lead the annual Medicare bid process in collaboration with HAP's Chief Actuary, create strategic plan, lead bid meetings, optimize all levers to file a competitive and comprehensive MA bid
Develop and execute on EGWP growth and retention strategy
Conduct product Implementation via formal project management and coordination with other key HAP activities related to Advertising, Sales and Marketing, IT, Finance, and other Operational areas
Coordinate regulatory filings, provider contracting, infrastructure impact assessments and development pertaining to new/changed products. Coordinate all internal and external communications, training coordination and post launch assessment for new products
Manage all products utilizing the product lifecycle and management discipline to monitor, measure, and assess product performance. Identify potential product adjustments, assess change impact, and design and implement changes
Develop and monitor Product and Sales Dashboards for key performance measures pertaining to all HAP Product lines. This should include but not be limited to Revenue Growth, Profitability, Sales Efficiency, Product Development Cycle Time, and Membership Growth
Develop an awareness of market trends in leading markets and stay abreast of governmental initiatives that could affect product development. Maintain primary level of contact with outside consulting firms and companies associated with leading edge product development.
Lead competitive intelligence and market analytical activities
Build and lead a strong team to support the development and execution of HAP's strategic goals
Perform other duties as assigned
EDUCATION/EXPERIENCE REQUIRED:
Bachelor's degree in health care administration, marketing, or related field required
Master's degree in health care administration, marketing, leadership, journalism, communications, allied health field, or related field preferred
Minimum of ten (10) years of experience in management capacities (with responsibilities and exposure to Product development/Product management) within the HMO/Insurance and/or healthcare industry
Minimum of ten (10) years of sales and sales leadership experience
Minimum of (5) years of experience in developing and maintaining strong interpersonal relationships with health care stakeholders (purchasers, providers, community organizations.)
Experience of an entrepreneurial nature, preferably within a Health Insurance setting
Familiarity and working knowledge of Portfolio/Financial Management techniques
Experience in health promotion, health education and health communications
Experience in a nonprofit, membership association, public policy, or related organization working effectively with board members, volunteers, and member organizations preferred. Knowledge and understanding of the charitable/philanthropic sector are a strong plus
Exceptional writing and editing; conceptual and creative thinking abilities with skills in customizing communications for a variety of audiences and formats
Additional Information
Organization: HAP (Health Alliance Plan)
Department: Product & Marketing Admin
Shift: Day Job
Union Code: Not Applicable
Additional Details
This posting represents the major duties, responsibilities, and authorities of this job, and is not intended to be a complete list of all tasks and functions. It should be understood, therefore, that incumbents may be asked to perform job-related duties beyond those explicitly described above.
Overview
Partnering with nearly 2 million people on their health journey, Henry Ford Health provides a full continuum of services at 250 care locations throughout southeast and south central Michigan. With 33,000 valued team members, Henry Ford is also among Michigan's largest and most diverse employers. Our superior care and discoveries are powered by nearly 6,000 physicians, researchers and advanced practice providers. Learn more athenryford.com.
Benefits
Whether it's offering a new medical option, helping you make healthier lifestyle choices or making the employee enrollment selection experience easier, it's all about choice. Henry Ford Health has a new approach for its employee benefits program - My Choice Rewards. My Choice Rewards is a program as diverse as the people it serves. There are dozens of options for all of our employees including compensation, benefits, work/life balance and learning - options that enhance your career and add value to your personal life. As an employee you are provided access to Retirement Programs, an Employee Assistance Program (Henry Ford Enhanced), Tuition Reimbursement, Paid Time Off, Employee Health and Wellness, and a whole host of other benefits and services. Employee's classified as contingent status are not eligible for benefits.
Equal Employment Opportunity/Affirmative Action Employer
Equal Employment Opportunity / Affirmative Action Employer Henry Ford Health is committed to the hiring, advancement and fair treatment of all individuals without regard to race, color, creed, religion, age, sex, national origin, disability, veteran status, size, height, weight, marital status, family status, gender identity, sexual orientation, and genetic information, or any other protected status in
