Internship opportunity June - mid August.
This position will be hybrid, involving a combination of remote and onsite work in Troy, MI*.
*Travel expense reimbursement not provided for required in person work.
GENERAL SUMMARY:
The Digital Marketing Intern plays a crucial role in executing our company's digital marketing strategy. The Digital Marketing Intern will assist in developing engaging digital marketing strategies and help to optimize digital campaigns, across paid and organic media. They are a creative scientist, continually evaluating and improving digital media effectiveness, ensuring adherence to best practices, analyzing digital landscapes, and creating and implementing optimization strategies. The Digital Marketing Intern's primary responsibility is to assist with social media content ideation and creation and help with other projects across marketing channels such as email, text and web.
The role requires strong communication skills, timeliness, attention to detail, and critical thinking to ensure accuracy and continuous improvement of digital marketing efforts.
DUTIES AND RESPONSIBILITIES: Intern activities may include some or all of the following:
· Assist with social media strategy execution.
· Assist with media campaigns as needed, including Paid Search and Social Advertising.
· Assist with email and text campaigns.
· Assist with content management for blog.
· Evaluate large data sets to identify trends, monitor key performance indicators and recommend optimization.
· Perform market and client research.
· Work with all team members to resolve problems.
EDUCATION/EXPERIENCE REQUIRED:
· Currently pursuing a bachelor's or master's degree in Communications, Public Relations, Marketing, Computer Science or a closely related field of study.
· Some knowledge of social media strategy execution outside of just personal use.
· Knowledge of Google Analytics.
· Advanced computer skills, particularly Microsoft Word, Excel and PowerPoint.
· A strong work ethic and team mentality including professional presentation, timeliness, discipline and behavior.
· Resourcefulness and ability to work independently to problem solve.
Preferred Qualifications
· Applicable course work in Digital Marketing.
· Experience with tagging, link building, user experience, content management and optimization tools.
· Strong communication and writing skills; comfortable creating original content.
· Knowledge of social media platforms and schedulers like Hootsuite.
Additional Information
Organization: HAP (Health Alliance Plan)
Department: Digital Strategy
Shift: Day Job
Union Code: Not Applicable
Additional Details
This posting represents the major duties, responsibilities, and authorities of this job, and is not intended to be a complete list of all tasks and functions. It should be understood, therefore, that incumbents may be asked to perform job-related duties beyond those explicitly described above.
Overview
Partnering with nearly 2 million people on their health journey, Henry Ford Health provides a full continuum of services at 250 care locations throughout southeast and south central Michigan. With 33,000 valued team members, Henry Ford is also among Michigan's largest and most diverse employers. Our superior care and discoveries are powered by nearly 6,000 physicians, researchers and advanced practice providers. Learn more athenryford.com.
Benefits
Whether it's offering a new medical option, helping you make healthier lifestyle choices or making the employee enrollment selection experience easier, it's all about choice. Henry Ford Health has a new approach for its employee benefits program - My Choice Rewards. My Choice Rewards is a program as diverse as the people it serves. There are dozens of options for all of our employees including compensation, benefits, work/life balance and learning - options that enhance your career and add value to your personal life. As an employee you are provided access to Retirement Programs, an Employee Assistance Program (Henry Ford Enhanced), Tuition Reimbursement, Paid Time Off, Employee Health and Wellness, and a whole host of other benefits and services. Employee's classified as contingent status are not eligible for benefits.
Equal Employment Opportunity/Affirmative Action Employer
Equal Employment Opportunity / Affirmative Action Employer Henry Ford Health is committed to the hiring, advancement and fair treatment of all individuals without regard to race, color, creed, religion, age, sex, national origin, disability, veteran status, size, height, weight, marital status, family status, gender identity, sexual orientation, and genetic information, or any other protected status in accordance with applicable federal and state laws.