Position Summary
The Marketing & Communications Specialist is responsible for assisting the Director of Marketing and Communications in raising brand awareness among current and future patients and community members. The communications specialist supports the Director of Marketing and Communications in the development and production of communications and marketing materials that build consistent brand identity and support strategic organizational goals.
Duties & Responsibilities
- Assist in developing and implementing a communication and marketing strategy that includes earned media, paid media, digital media, and social media content.
- Conduct interviews, research and write content pieces, such as press releases, website content, infographics, blogs, and newsletters.
- Arrange and coordinate press conferences and events.
- Assist in maintaining media relationships with local media representatives.
- Pitch news stories to local reporters, address media inquiries, and arrange interviews with appropriate spokesperson.
- Support and evaluate results of communication campaigns by tracking media hits and creating reports.
- Manage social media channels and analyze engagement data, identify trends in interactions, and build the online community.
- Design flyers, social media graphics, and signage.
- Assist with the design and content of specialty booklets, annual reports, and organization collateral pieces.
- Distribute marketing collateral and other items to clinics and offices.
- Promote the services and programs at community events.
- Performs other duties as assigned.
Education and/or Experience Required:
- Bachelor’s degree and a minimum of one (1) year experience in Marketing and Communications or related field.
OR
- An equivalent combination of education and experience sufficient to successfully perform the essential duties of the job as listed above.
Preferred:
Bachelor’s degree in Marketing, Communications, or related field with three (3) years’ experience in the communications or related field.
- Graphic design experience
- Photo and video-editing skills
- Familiar with SEO and Google Analytics
- Experience with social media campaigns
Qualifications
To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform essential functions.
- Ability to create marketing pieces that are attention-grabbing, high-quality, and on-brand
- Excellent written and verbal communication skills with strong editing skills and attention to detail
- Knowledge and understanding of the AP style guide
- Excellent communication and presentation skills
- Outstanding organization and time-management skills
- Flexible, with the ability to work independently and with minimal guidance
- Strong analytical and problem-solving skills
- Extensive working knowledge of MS Word, Excel, PowerPoint, Publisher, Adobe and/or Canva
- Excellent interpersonal and customer service skills
- Self-motivated, detail-oriented, and results-driven
- Team player
- Ability to maintain confidentiality in all matters
- Ability to communicate effectively with diverse populations
Physical Demands
The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
- While performing the duties of this job, the employee is regularly required to talk or hear.
- The employee frequently is required to stand, walk, sit; use hands to handle or feel; reach with hands and arms; and stoop, kneel, or crouch.
- The employee must occasionally lift and/or move up to 25 pounds.
- Specific vision requirements include the ability to see at close range.
- At times, may require more than 40 hours per week to perform the essential duties of the position.
- Fine hand manipulation (keyboarding).
- Travel between sites using own vehicle.
Work Environment
The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform essential functions.
- Internal office space.
- The noise level in the work environment is usually moderate.
