DESCRIPTION:
Under the direction of the marketing manager, this position assists the marketing staff in developing and implementing marketing strategies and tactics designed to support system growth objectives and increase brand awareness among key target audiences (e.g. prospective patients, caregivers, referring physicians, etc.). The marketing intern will manage projects from conception through measurement using strategic marketing resources, including market intelligence, performance data evaluation, target audience demographics, search analytics and ROI measurement tools. As an integrated team member, the marketing intern may work with staff in all areas of the marketing spectrum, including strategic planning, marketing communication, brand management, content strategy, web design, analytics, digital marketing, social media, reputation management, CRM, data analysis and creative development.
JOB RESPONSIBILITIES:
Assist in the development, management and implementation of marketing plans for internal clients. Tactics may include: brochures, traditional and digital advertising campaigns, posters, direct mail, flyers and paid search strategies.
Assist in the creation of written, digital, social and video content for use on corporate website, blog and social media properties.
Assist in planning and coordinating marketing events, including lectures and community classes.
Work closely with creative resources (writers, designers, photographers, videographers) and print vendors as needed to deliver final product.
Assist in developing and assembling various corporate direct marketing efforts, i.e. mailings and informational packets.
Collaborate with other teams on campaigns as needed, including web, public relations and system communications.
ESSENTIAL DUTIES & SKILLS:
Strong written communication skills, including grammar, spelling and punctuation. Knowledge of Associated Press style guidelines a plus.
Deadline driven and detail oriented with ability to work independently while managing numerous projects and customers using creative problem solving.
Strong customer orientation and commitment to superior service.
Strong critical thinking and verbal communication skills.
Ability to work independently or virtually.
Working knowledge of social media, i.e. Facebook, Instagram, Pinterest, Twitter, YouTube, LinkedIn
Microsoft Office proficiency required
EDUCATION AND EXPERIENCE:
A qualified candidate must be enrolled in or have graduated from a four-year college or university with a concentration in marketing, advertising, communication, business administration or related field.
Candidate must have good academic standing and achieved junior-level status or above.
Candidate must have excellent interpersonal skills and be guided by a compelling client/customer orientation and commitment to superior service.
QUALIFICATIONS:
A qualified individual must be able to perform each essential duty competently.
The requirements listed above are representative of the knowledge, skill, and/or ability required.
Additional Information
Organization: Corporate Services
Department: Marketing
Shift: Day Job
Union Code: Not Applicable
Additional Details
This posting represents the major duties, responsibilities, and authorities of this job, and is not intended to be a complete list of all tasks and functions. It should be understood, therefore, that incumbents may be asked to perform job-related duties beyond those explicitly described above.
Overview
Partnering with nearly 2 million people on their health journey, Henry Ford Health provides a full continuum of services at 250 care locations throughout southeast and south central Michigan. With 33,000 valued team members, Henry Ford is also among Michigan's largest and most diverse employers. Our superior care and discoveries are powered by nearly 6,000 physicians, researchers and advanced practice providers. Learn more athenryford.com.
Benefits
Whether it's offering a new medical option, helping you make healthier lifestyle choices or making the employee enrollment selection experience easier, it's all about choice. Henry Ford Health has a new approach for its employee benefits program - My Choice Rewards. My Choice Rewards is a program as diverse as the people it serves. There are dozens of options for all of our employees including compensation, benefits, work/life balance and learning - options that enhance your career and add value to your personal life. As an employee you are provided access to Retirement Programs, an Employee Assistance Program (Henry Ford Enhanced), Tuition Reimbursement, Paid Time Off, Employee Health and Wellness, and a whole host of other benefits and services. Employee's classified as contingent status are not eligible for benefits.
Equal Employment Opportunity/Affirmative Action Employer
Equal Employment Opportunity / Affirmative Action Employer Henry Ford Health is committed to the hiring, advancement and fair treatment of all individuals without regard to race, color, creed, religion, age, sex, national origin, disability, veteran status, size, height, weight, marital status, family status, gender identity, sexual orientation, and genetic information, or any other protected status in accordance with applicable federal and state laws.
