SVP, Growth Solutions
Location: Detroit, Michigan, United States
Agency: Data & Tech Global - United States
Ref#: 9075
Job Function: Data & Analytics
Type of Contract: Regular
Business Overview
KINESSO is the technology-driven performance marketing agency that sits at the very heart of IPG Mediabrands, providing actionable growth for both our agency partners and clients. We turn 'action' into 'outcome' for our clients, leveraging our unique capabilities in optimization, analytics, AI and experimentation. KINESSO has brought together the collective power of what was formerly Matterkind, Reprise, and Kinesso under one collective entity that will serve as the most powerful delivery engine in the industry. We have extensive offerings spanning across performance marketing and data and technology. Fueled by a deep understanding of consumer behavior, we offer an end-to-end engine of planning and optimization while also delivering on data-driven strategy for social platforms, actionable growth in e-commerce, and creating curated marketplaces specific to each client's function and needs. The company has more than 6,000 employees operating in more than 60 countries. Learn more at www.KINESSO.com
Position Overview
You will play a pivotal role in driving our company's growth and success. Your responsibilities will encompass leading direct Audience clients, non-Mediabrands agencies, and all pitch and new business endeavours. In this capacity, you will be instrumental in shaping our solution and product offering framework, developing a robust pricing model, and establishing efficient ways of working.
Your collaborative nature will be essential as you work across diverse teams, effectively coordinating resources and ensuring a comprehensive understanding of how our products and solutions synergize. Your expertise and strategic thinking will be instrumental in driving innovation and delivering exceptional results for our clients.
The right candidate is an exceptionally self-motivated problem-solver with a positive attitude and the ability to work well as a team. You have excellent communication, project management, business analysis, approach situations with a win-win stance, and you are a great critical thinker. You feel empowered through passion and commitment to deliver solutions and products with your finest craftmanship.
Responsibilities
Agency/Client:
Lead for IPG Non Mediabrands' engagements
Education and consulting on data and product
Overseeing E2E project delivery
Resources from GCC to support
Leading the direct client Chase account
New Business / pitch Audience Lead
Primary contact for Audience Data and Support for new business pitches.
Assess needs and role of KSO in pitch
Include other team resources as needed to deliver
Audience Solutions Practice
Support Continual Improvement of Audience Solutions process and deliverables
Evaluation of new data sources, expanding use cases to be supported
Collateral that clearly demonstrates capabilities
Process and best practice playbooks to educate agency partners
Mentor junior team members
Required Skills and Experience
Proven track record of delivering data driven solutions with a customer-first mindset.
Self-driven, motivated, and purpose-led individual
Collaboration, including ability to drive clarity in a multi-stakeholder environment
Adaptable to fast-paced work environment.
Ability to communicate complex ideas to both external and internal clients, and ability and comfort with presenting to senior level clients.
Demonstrated success in managing analytical, commercial, and emotional elements of a client relationship
Experience with breadth of analytics partners across channels, industries and consumer funnel,
Expertise across different methodologies for audience creation, segmentation and measurement
Knowledge of building advanced models and processing large data sets using R, SQL, or Python
Deep understanding of the roles and functionality of platforms and processes across the agency/client analytics ecosystem, data and ad tech ecosystem essential with a focus on media metrics.
We See You
At IPG Mediabrands, we are unified behind a commitment to fostering a culture of inclusion and belonging. Together, we shine through a set of shared values and behaviors. We take pride in our responsibility to our clients, communities, and to each other. We embrace differences and recognize the unique value that each of us brings to our community.
We encourage you to apply, as unique backgrounds, perspectives, and lived experiences are welcomed.
We See You at IPG Mediabrands.
Wage and Benefits
We offer a Total Rewards package that includes medical and dental coverage, 401(k) plans, flex spending, life insurance, disability, employee discount program, employee stock purchase program and paid family benefits to support you and your family. To give you the ability to better meet your personal needs, and in support of your physical and emotional well-being, you will receive discretionary time off days and company-wide Appreciation Weeks and Wellness Days.
We also offer a competitive Total Compensation package, including a competitive salary and eligibility for an annual discretionary incentive award or a relevant incentive award.
The salary range for this position is posted below. Where an employee or prospective employee is paid within this range will depend on, among other factors, actual ranges for current/former employees in the subject... For full info follow application link.
It is the policy of Mediabrands, division of the Interpublic group, to provide equal employment opportunities to all employees and applicants for employment without regard to race, color, ethnicity, gender, age, religion, creed, national origin, sexual orientation, gender identity, marital status, citizenship, genetic information, veteran status, disability, or any other basis prohibited by applicable federal, state, or local law.
