We are the movers of the world and the makers of the future. We get up every day, roll up our sleeves and build a better world -- together. At Ford, we're all a part of something bigger than ourselves. Are you ready to change the way the world moves?
In this position...
This role is designed to synthesize foundational customer and market insights to develop a compelling point of view on key strategic issues that the company faces. Recommendations must be rooted in a deep understanding of data, built with conviction, and communicated with clarity. Many of the recommendations in this org can affect multi-million-dollar decisions, and so rigor is important, and the ability to respond effectively to pushback or questions is required.
This hybrid role will be responsible for leading strategic studies and recommendations to guide and inform business decisions, rooted in customer and market insight. This role is not specific to any particular business unit, but the generated insights and recommendations have the potential to impact Ford Blue, Pro, Model E, Lincoln, and other client teams.
The ideal candidate for this role will be highly customer-focused, observant of market and cultural trends, and naturally curious and engaged.
What you'll do...
This role will require strong collaboration across Customer Knowledge and Strategy (CKS), Global Consumer Insights (GCI), Trends and Futuring, and Global Data Insights and Analytics (GDIA). Key responsibilities include:
Manage multiple strategic studies and recommendations per year. Examples include: Where to play in the affordable vehicle market, Shifting perceptions, deep dive into focus audiences, and their relationship to the primary brand. Reports will reflect a synthesis of insights across internal and external insight sources.
Partner with different stakeholders in developing ad hoc research plans on key initiatives, from the development of research objectives through the integration of those insights into the larger project narrative.
Manage the Portfolio Vision process, including recommendations of potential products informed by customer and market insights. In collaboration with cross-functional stakeholders, develop a recommendation for the ideal portfolio of products and services to inform our 3-5-year investment decisions.
Act as a strategic thought partner for colleagues within CKS and as well as key partners (e.g. Product Planning, CMO Office, Business Units, Global Brand, Integrated Services, etc.)
Support the Development and Use of Market Segmentation Tools, Portfolio Vision Process, Competitive assessment, and Brand Frameworks to identify customer spaces and portfolio choices.
Travel as needed to attend research events, and conferences, and/or directly observe market trends where they happen.
You'll have...
Excellent interpersonal communication skills and the ability to build and deliver compelling narratives are musts.
Strong analytic skills and the ability to organize and interpret data (both qual and quant) is required. Translation of data into actionable insights that drive the voice of customers into product, service, and experience decisions is an essential skill.
High degree of comfort with guiding and utilizing research - including developing research objectives, awareness and understanding of diverse research approaches, and ability to stress-test research plans, vendor proposals, and output to meet the needs of the project at hand.
Naturally collaboratively approach. This is mandatory as complexity dictates significant cross-functional engagement.
Self-starter with the ability to work independently and without significant management oversight, and to manage teams as needed.
Comfortable in leadership settings.
Empathy for our customers -- the ability to set aside personal views and get "in the head" of our customers and advocate on their behalf.
Even better, you may have...
5-10 years of Marketing/Sales experience; MBA or advanced degree strongly preferred. Electrification, CX, Integrated Services, or other core businesses are a plus. Consulting or other strategic experience is beneficial.
Foundational experience in Product Marketing, Consumer Marketing, and/or Communications is highly desired. Dealer contact experience is beneficial, but not required.
Experience developing and leading teams preferred, with the ability to coach and train others to build technical and leadership skills.
Knowledge of Ford Global Product Development System and cycle planning processes a plus.
Demonstrated ability to manage by influence is mandatory. Track record of strong performance and demonstrated results.
You may not check every box, or your experience may look a little different from what we've outlined, but if you think you can bring value to Ford Motor Company, we encourage you to apply!
As an established global company, we offer the benefit of choice. You can choose what your Ford future will look like: will your story span the globe, or keep you close to home? Will your career be a deep dive into what you love, or a series of new teams and new skills? Will you be a leader, a changemaker, a technical expert, a culture builder...or all of the above? No matter what you choose, we offer a work life that works for you, including:
Immediate medical, dental, vision and prescription drug coverage
Flexible family care days, paid parental leave, new parent ramp-up programs, subsidized back-up child care and more
Family building benefits including adoption and surrogacy expense reimbursement, fertility treatments, and more
Vehicle discount program for employees and family members and management leases
Tuition assistance
Established and active employee resource groups
Paid time off for individual and team community service
A generous schedule of paid holidays, including the week between Christmas and New Year's Day
Paid time off and the option to purchase additional vacation time.
For a detailed look at our benefits, click here:
2024 New Hire Benefits (https://fordcareers.co/LL5NonHTHD)
This position is a leadership level 5.
Visa sponsorship is not available for this position.
Candidates for positions with Ford Motor Company must be legally authorized to work in the United States. Verification of employment eligibility will be required at the time of hire.
We are an Equal Opportunity Employer committed to a culturally diverse workforce. All qualified applicants will receive consideration for employment without regard to race, religion, color, age, sex, national origin, sexual orientation, gender identity, disability status or protected veteran status. In the United States, if you need a reasonable accommodation for the online application process due to a disability, please call 1-888-336-0660.
#LI-Hybrid
Requisition ID : 33836
