Director, Enrollment Management Marketing and Communications oversees all marketing around undergraduate admissions. Serves as a strategic partner in enrollment marketing for master’s and certificate programs and collaborates with all graduate programs who manages their own marketing enrollment plans.
This role will lead marketing efforts for Enrollment Management, supporting the Office of Undergraduate Admissions and Office of Student Financial Aid. The Director will have direct oversight of the Enrollment Management communications team.
The Director will manage staff, develop and deliver marketing and other critical communications to prospective students and families, and collaborate with various university stakeholders, including Marketing and Communications (MAC) and Academic Communications. The Director will demonstrate knowledge of best practices within the profession and stay current with higher education trends. The Director will serve as a lead thought partner on strategy development related to recruitment communication for graduate level enrollment efforts. The Director will report to the Vice Provost for Enrollment Management, with a dotted line report to the Assistant Vice President for Strategic Operations and Academic Communications.
Essential Functions
(Essential functions are the primary duties/major job responsibilities that an employee must be able to perform, with or without reasonable accommodation. The essential functions are listed in order of importance.)
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Essential Function
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% Time
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Leads enrollment marketing and communication efforts, including development, management, and assessment of messaging campaigns to various audiences. Ensures that quality enrollment funnel content is being produced to enhance enrollment and student engagement.
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35
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Serves as a key thought and collaboration partner for Enrollment Management marketing for masters and certificate programs via collaboration with all graduate programs.
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20
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Utilizes data analytics to assess the effectiveness of enrollment marketing efforts.
Identifies trends, benchmark competitive marketing strategies, and generates regular reports for university leadership related to performance of campaigns and publications.
Makes data-driven recommendations for continuous improvement and resource allocation.
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15
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Serves as a primary enrollment liaison with Marketing and Communications (MAC) as well as with Academic Communications, including the Schools and Colleges.
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10
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Directs and oversees staff, including recruitment, hiring, and training, as needed. Provides support and guidance to assigned staff. Manages employee performance and effectively coaches.
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10
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Manages relationships with external partners supporting our Enrollment Management communications and marketing efforts.
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5
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Performs other duties as assigned.
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5
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WORK CONTEXT
This grid characterizes the position scope.
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Job Reports to:
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Vice President/AVP/Dean
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Leadership Accountability:
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Develops strategic plans and interprets policy
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Supervisory Accountability:
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Supervises professionals and non-managers
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Organizational Accountability:
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Manages sub-unit of a department
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Financial Accountability:
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Approves expenditures
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Customer Accountability:
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Interfaces with customers outside the S/C/D
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Freedom to Act:
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Subject to general input from supervisor
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MINIMUM QUALIFICATIONS
Education Bachelor's degree
Master’s degree preferred
Experience Specialist (minimum 5 years of job-related experience)
Requires a minimum of 5 years' experience in developing communication plans, drafting messaging, leading marketing campaigns within public relations, marketing or communications.
At least 2 years' experience within a higher education and/or non-profit setting.
Knowledge, Skills, and Abilities
Leadership Skills: Ability to delegate work, set clear direction and manage workflow. Strong mentoring and coaching skills. Ability to set and implement a self-directed agenda. Ability to prioritize work assignments to meet deadlines.
Teamwork and Peer Relationships: Ability to work with others at all organizational levels to ensure work is completed and objectives are met. Ability to be a contributing and constructive member of a unit. Demonstrates ability to build a collaborative, team environment within assigned areas.
Content and Customer Focused: Proven experience crafting direct marketing strategies and executing communication efforts that contributes to the success of enrollment goals.
Communication Skills: Expresses oneself clearly in conversations and interactions with others. Writes clearly and informatively to explain complex issues to internal and external stakeholders. Fosters open communication within across the university.
Problem-Solving Skills: Gathers and analyzes information skillfully to resolve problems in a timely manner. Uses reason when dealing with sensitive and confidential situations.
Planning and Organizational Skills: Prioritizes and plans work activities; adapts to changing conditions. Communicates changes and progress. Flexible in dealing with frequent changes in priorities, workflow, or unexpected events.
Analytical and Technical Skills: Strong understanding of various higher education systems such as SLATE, with ability to interpret data and information. Experience working within a CRM solution preferred. Working knowledge of HTML, Microsoft Office, and design programs, such as or equivalent to QuarkXPress, Illustrator, InDesign and Photoshop. Ability to compile and assess statistical data and produce strategic next steps.
Working Conditions
Normal office environment.
