Company Description
Hi there! We're Razorfish. We've been leading the marketing industry with our digital expertise since the start of the internet. But in 2020, we did a full reboot. What's different? It all starts with people. Weird, wonderful, complex people - with diverse backgrounds in strategy, creative and technology. But no matter how different we are, we all have one thing in common. We believe our differences are our strength. So we push for inclusion, challenge convention and bring in new perspectives, to inspire new ideas. Because when we connect by understanding what makes people different, we can create unforgettable experiences that enrich lives. Join us at razorfish.com.Job Description
The Senior Strategist, Connections Strategy provides cross-channel, data-driven marketing strategy development to reach our clients' key audiences. This role is responsible for day-to-day strategy development and opportunity identification for direct digital marketing programs. These programs will support complete customer lifecycles: pre-purchase to post-purchase to ongoing engagement and loyalty.
The ideal candidate should have experience developing audience insights based on owned data, establishing and managing program engagement strategies, and deriving insights from campaign performance. They should be comfortable navigating ambiguity and providing clarity and focus for cross-functional teams. They should be detail oriented with an ability to maintain a view of the big picture and a have a deep understanding of bringing to life consumer engagement strategies through addressable/owned channels including email, push, direct messaging, and others. In addition to addressable/owned channels, the ideal candidate should be familiar with the addressable paid media environment and opportunities to orchestrate and end-to-end consumer experiences across channels (e.g., social, search, programmatic OLA/OLV, etc.).
Primary Responsibilities:
Identify Owned Channel Strategies: Develop owned-channel recommendations across email, push, direct messaging, and other owned channels to enhance overall performance across client lines-of-business including insight definition, audience approach, program strategy, creative briefing, and performance/reporting insights
Audience Insights: Develop a deep understanding of observable audience behavior within the 1st party customer database as well as established models and tools for audience management and development
Creative Briefing: Develop insightful creative briefs to provide focus and direction to creative teams responsible for developing channel-specific and overall campaign/program assets
Reporting Insights: Partner with Data Science/analytics to elevate performance observations into actionable recommendations built on data
Client Business Immersion:Develop a deep understanding of the clients' category and unique business dynamics within the category
Skill Requirements:
Express complex ideas clearly in conversation, presentation and prose
Ability use analytics and industry knowledge to produce actionable insights from program and database performance, with an emphasis on understanding key drivers and identifying new opportunities to fuel continued growth
Self-starter with the ability to pick up a project and move it forward with limited direction
Synthesize qualitative and quantitative input from multiple sources to generate first-party database insights
Collaborate cross-functionally in a dynamic and fast-paced environment
Familiarity with Adobe Campaign, Salesforce Marketing Cloud or other marketing automation / campaign management platforms
Write insightful creative briefs and steward the creative process
Originate and edit presentations to create excitement and sell ideas
Comfortable operating in an ambiguous and dynamic environmentQualifications
As a guide, 5-7 years developing and managing owned-channel marketing programs (including email, push, direct messaging, and other owned channels) at an agency, consultancy or within a marketing department
Specific expertise in developing and managing email channel marketing programs
Familiarity with all addressable/owned channels and programs, including email, push, SMS, web personalization, direct mail
Mining of an audience database for insights to drive database growth
Deployment and management of automated email marketing solutionsAdditional Information
The Power of One starts with our people! To do powerful things, we... For full info follow application link.
Publicis Sapient is a digital transformation partner helping established organizations get to their future, digitally-enabled state, both in the way they work and the way they serve their customers. We help unlock value through a start-up mindset and modern methods, fusing strategy, consulting and customer experience with agile engineering and problem-solving creativity. As digital pioneers with 20,000 people and 53 offices around the globe, our experience spanning technology, data sciences, consulting and customer obsession – combined with our culture of curiosity and relentlessness – enables us to accelerate our clients’ businesses through designing the products and services their customers truly value. Publicis Sapient is the digital business transformation hub of Publicis Groupe. For more information, visit publicissapient.com. As part of our dedication to an inclusive and diverse workforce, Publicis Sapient is committed to Equal Employment Opportunity without regard for race, color, national origin, ethnicity, gender, protected veteran status, disability, sexual orientation, gender identity, or religion. We are also committed to providing reasonable accommodations for qualified individuals with disabilities and disabled veterans in our job application procedures. If you need assistance or an accommodation due to a disability, you may contact us at [email protected] or you may call us at +1-617-621-0200.
