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B2B Marketing Manager
Amigo Mobility International, Inc. was founded in 1968 with the mission of Improving Lives Through Mobility®. Since then, Amigo Mobility has grown to include multiple product lines that provide innovative solutions to meet the needs of diverse markets.
The B2B Marketing Manager is a creative, optimistic, confident leader who has experience in developing and executing marketing campaigns while managing and inspiring a small team.
The manager should be equally proficient with day-to-day marketing activities and long-term strategizing to meet company targets. Our marketing team works hard to strengthen our brand, support sales and grow our company for the next 50 years.
Job Duties
- Develop and execute marketing strategies to generate leads and drive sales in our business-to-business markets
- Create, write and edit a variety of marketing content while working with our in-house team: including web copy, enewsletters, advertising copy, blog posts, video, promotional materials and some social media
- Analyze customer insights, consumer trends, market analysis, and marketing best practices to build successful strategies
- Ensure brand consistency across all marketing channels
- Manage the marketing spend for B2B marketing, allocate resources effective and ensure campaigns are cost-efficient
- Track and analyze marketing performance metrics to measure effectiveness
- Write and distribute press releases
- Manage projects with outside vendors for B2B marketing
Skills Required:
- 8+ years marketing experience, preferably in B2B markets
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Management experience
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Strong project management, multitasking, and decision-making skills
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Editing and copywriting in AP Style
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Google and social media advertising experience
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Extensive experience with Microsoft Office, especially PowerPoint and Outlook
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Some experience with the Adobe Suite
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Basic understanding of WordPress
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Experience with an enewsletter program
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Experience with SEO, Google Analytics and Google AdWords
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Strong organization skills with the ability to complete projects by deadlines
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Excellent communication skills
Benefits:
- Competitive compensation plan
- Comprehensive benefits package
- Paid time off and company holidays
- People focused culture and work environment
- Birthdays off as bonus PTO day
It is the policy of Amigo Mobility International, Inc., to provide equal employment opportunity to all qualified applicants without regard to race, color, age, religion, sex, national origin, or handicap, or as otherwise provided by law.
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