Today, consumers uncover, discover and engage with brands differently than they did five years ago, even one year ago. A proliferation of platforms, content sharing, lo-fi production values, influencers and more informs what consumers expect when scrolling through an average of 300 feet of content every day. Increasingly, consumers are looking for (and aligning by) content that aligns with their lifestyles, values and beliefs. They want to be entertained; and they want to be informed. Finally, accordingly to Pew Research, half of U.S. adults get news at least sometimes from social media. To meet consumers where they "live" online today, we are transforming our content development strategy and tactical executions. We're looking for a leader to guide a production team - and clients- through this transformation. The Detroit office of Weber Shandwick is seeking an organized, curious enthusiastic SVP production lead, to join our collaborative team of brand marketing, public relations, and social-savvy storytellers. As the production lead, you will help lead us into a new world of content creation for an iconic automotive brand. You will oversee an integrated team of producers, content creators and editors to create insightful, "shareworthy" content that lives across digital, social, earned media and print. As the production lead, you will report to the head of the global account, working closely with leadership across all disciplines. Your role includes client relations and financial oversight. Soft skills are as important as creative and production chops.
Responsibilities
* Participate in the creative, financial and execution phases of production.
* Oversee and support a team of producers, content creators and editors with a "player-coach" mentality. We all get our hands dirty!
* Collaborate with creative teams to ideate concepts and find directors, editors, dev companies, photographers, music houses, etc. to bring ideas to life in the most efficient and cost-effective ways.
* Communicate with the broader teams, including account and project management, to keep them up-to-speed on project organization, schedules and budgets.
* When needed, attend shoots to ensure the content captured is consistent with the strategy and concept presented.
* Interface with clients.
* Advocate for the client and agency teams when managing vendors.
* Understand the clients' business, including general strategy, industry issues, products, services, customers and competitors. * Introduce clients to new capabilities, initiate new business processes and display strong presentation skills during client meetings.
* Research what's trending, interesting and innovative for ideation and concepting.
* The position requires some travel and flexibility. Skills and Requirements
* 15+ years of content production with a PR, earned media publication or social network film/video production company.
* Strong presentation and storytelling skills * Ability problem-solve with clients.
* Comfortable juggling multiple projects simultaneously. * Ability to budget, work with project management to track costs.
* Familiarity with talent processes, union and non-union.
* Resume and portfolio with examples of your work. If you are a leader who wants to work in a fun and collaborative environment, we want to hear from you! Apply now and let us create some shareworthy content together.
The Weber Shandwick Collective recognizes that your health and wellbeing are a priority. This is why we offer a full suite of benefits including:
Medical
Dental
Vision
401k (with employer match)
Tuition Reimbursement
Juice Money - $60 monthly reimbursement to be used towards purchases that nourish your health, mind, body, and soul
MyDays - Flexible holiday schedules
Short-Term Disability
Paid Employee Family Leave
Family Building Benefit
Weber Shandwick is proud to be an Equal Opportunity/Affirmative Action employer. Weber Shandwick recruits qualified applicants without regard to race, color, religion, gender, age, ethnic or national origin, protected veteran status, physical or mental disability, sexual orientation, gender identity, marital status or citizenship status.
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IPG DXTRA is proud to be an Equal Opportunity/Affirmative Action employer. IPG DXTRA recruits qualified applicants without regard to race, color, religion, gender, age, ethnic or national origin, protected veteran status, physical or mental disability, sexual orientation, gender identity, marital status or citizenship status.
