The SEO Manager plays a key role in enhancing Pinkerton's online presence and visibility. As an integral part of Pinkerton's growth team, the SEO Manager will develop, implement, and oversee comprehensive SEO strategies that increase organic search traffic and drive conversations. This position will have a hybrid work schedule (in office/remote) located in Ann Arbor, MI or Miami, FL.
Essential Functions:
Represent Pinkerton's core values of integrity, vigilance, and excellence.
Develop and execute successful SEO strategies to improve search rankings and drive organic traffic.
Conduct keyword research to guide content teams and optimize website content and landing pages.
Direct off-page optimization projects (e.g. link-building) and collaborate with content creators to ensure quality SEO content.
Monitor, analyze, and report on performance metrics, such as click-through rates, conversion rates, and website traffic to identify areas for improvement.
Stay updated with the latest SEO trends, search algorithm updates, and industry best practices.
Collaborate with Pinkerton's Growth team, Information Technology, and third-party digital marketing agencies to ensure cohesive and integrated marketing campaigns.
Manage and improve SEO strategies, directly resulting in lead conversion optimization.
Recommend changes to website architecture, UX/UI, content, linking, and other factors to improve SEO positions for target keywords.
Develop measurable key performance indicators and deliver status reports, business metrics, and business plans.
All other duties, as assigned.
Education, Experience, and Certifications:
Bachelor's degree in marketing, information technology, or related field preferred. Three years or more of proven SEO experience with a strong portfolio of successful SEO projects. Pinkerton is an inclusive employer who seeks candidates with diverse backgrounds, experiences, and perspectives.
Competencies:
Proven experience in delivering increased traffic and improving search engine result pages rankings.
In-depth knowledge of standard SEO tools (e.g. Google Ads, SEMRush, and Ahrefs) and familiarity with content management systems and analytics tools (e.g. Google Analytics and CrazyEgg).
Experience with SEO reporting.
Demonstrated ability to work independently and manage time effectively, as well as collaboratively with a creative team.
Adaptable to the external environment and as the organization evolves.
Able to manage multiple projects simultaneously with competing priorities and deadlines.
Excellent written, verbal, and presentation skills.
Able to analyze complex situations and recommend solutions.
Commitment to staying informed on the evolving landscape of SEO.
Computer skills; Microsoft Office and operations-based technology platforms.
Working Conditions:
With or without reasonable accommodation, requires the physical and mental capacity to effectively perform all essential functions;
Exposure to sensitive and confidential information.
Regular computer usage.
Occasional reaching and lifting of small objects and operating office equipment.
Ability to adjust focus between close and distance vision.
Frequent sitting and/or walking.
Travel, as required.
Pinkerton is an equal opportunity employer to all applicants and positions without regard to race/ethnicity, color, national origin, ancestry, sex/gender, gender identity/expression, sexual orientation, marital/prenatal status, pregnancy/childbirth or related conditions, religion, creed, age, disability, genetic information, veteran status, or any protected status by local, state, federal or country-specific law.
Equal Opportunity Employer - minorities/females/veterans/individuals with disabilities/sexual orientation/gender identity
Please see job description for required skills.
