Description
Central Garden & Pet (NASDAQ: CENT, CENTA) has been a market leader in the Garden and Pet categories for over 40 years. Central has proudly nurtured happy and healthy homes leading the future of Garden and Pet industries one blade of grass and one wagging tail at a time.
Reporting to the Senior Director of Accounts & eCommerce, the Senior Manager of eCommerce will work across Central Garden & Pets Home Brands including ARDEN and national private label brands, and will hold a critically important position in growing the eCommerce market share for the business units product lines. The Senior Manager is accountable for on-site merchandising across all eCommerce accounts, including SKU grouping strategies, trade promotion planning, review generation initiatives, and product assortment management. The Senior Manager will need to possess strong leadership, project management, analytical, communication, and relationship-building skills with the ability to flawlessly execute these skills both within the company and with our customer accounts.
Primary Responsibilities:
Act as merchant for the ARDEN eCommerce business and lead go-to-market initiatives
Work cross-functionally with customer marketing, digital marketing, design, product development, creative, and account operations, but act as end-to-end owner of the go-to-market process
Manage and track program launch milestones to meet targeted go-live dates
Consult on and reference consumer and competitor research to inform merchandising decisions in collaboration with marketing partners
Collaborate with Product Development to align new item development with brands innovation and commercial roadmap
Review product-specific details for new products digital assets before launch
Optimize on-site performance for branded product assortments to drive eCommerce business growth and achieve revenue, profitability, and market share goals:
Collaborate and ensure execution of customer site-specific merchandising strategies
Define superSKU/variant strategy for each item on every site
Drive continuous improvement in site merchandising quality
Consult on site-specific digital asset strategies (proposed infographics, A+ content, etc.)
Manage the trade promotion strategy for eCommerce products (planning, analysis, and reporting)
Support quoting and pricing strategy for eCommerce accounts (price-pack architecture and margin protection)
Lead strategy and execution for brands eCommerce sampling and review-generation initiatives
Lead end-of-season product assortment reviews
Manage and execute the annual SKU rationalization process to continually improve efficiencies via inventory sell-thru strategies (discounts, merchandising updates)
Manage and grow eCommerce account relationships
Maintain relationships with account buyers by staying up-to-date with site-specific details, advertising tools, and trade management opportunities
Oversee day-to-day customer inquiries and issues, and ensure timely resolutions
Ensure compliance with retailer-specific terms, allowances, and vendor requirements
Pursue new category-relevant accounts and marketplaces
Define target markets, develop assortment proposals, and oversee marketing plans to gain new business
Manage customer data exchange alignment with launch processes and timing
Provide problem-solving for sales and service issues and communicate resolution to all impacted retailers and departments
Increase retailer penetration for branded assortments in both digital and brick-and-mortar sales channels
Special projects as assigned
Professional Qualifications:
Bachelors degree in a business-related field.
6-7+ years work experience in an eCommerce position.
Ability to communicate professionally and effectively both internally and externally.
Ability to function and lead in a collaborative long distance team environment; self-directed, motivated and highly flexible.
Creative and analytic thinker who can easily manage multiple tasks and prioritize work within tight, concurrent deadlines.
Well versed in Excel and PowerPoint.
Salesforce, Tableau, or Power BI experience is a plus.
Candidates must be eligible to work in the U.S. on a permanent basis.
Central Home Brands is an equal opportunity employer.
Central Home Brands participates in the Department of Homeland Securitys E-Verify Program to verify the employment eligibility of all newly hired employees.
Additional information is available online at . Please send resumes to .
We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability status, protected veteran status, sexual orientation, gender identity, or any other characteristic protected by law.
