Associate Director / Marketing & Business
Position Number: S-3272
Position Summary:
The Associate Director of Marketing and Business is responsible for developing all aspects of annual/strategic marketing plan for University Recreation (URec) and Competitive Gaming (Esports). The Associate Director works closely with the University Communications and Student Affairs staff to develop and implement programs to promote and market the Student Activity Center, URec programming which includes Competitive Gaming (Esports) and various areas of Student Affairs. The Associate Director is responsible for sponsorship sales, membership sales and overall departmental revenue generating initiatives. The Associate Director coordinates social media, promotions with media outlets, community partners and campus collaborators, assists with coordinating advertising internally and externally in a variety of media outlets, which include social media, print publications, presentations and preparing advertising settlements. The Associate Director is also responsible for the overall management of the Business Operations for URec, including business development, grant coordination, customer service, student personnel and university wide collaborations.
Required Qualifications:
Bachelor’s degree in business, marketing or related.
5 years’ experience in marketing events, programs and facilities.
Experience creating strategic marketing plans.
Assessment and evaluation experience.
Sponsorship sales experience.
Grant development experience.
Budget experience.
Personnel management experience.
Excellent written and oral communication skills.
Preferred Qualifications:
Master’s degree.
Experience with information technology.
Duties & Responsibilities:
Maintains an ongoing integrated marketing and service plan related to URec and works with University Communications in designing and distributing marketing materials and social media posts, both for internal and external clients and ensures fiscal compliance; coordination of advertising, promotion, and sales efforts and attainment of strategic performance goals.
Performs marketing, promotional, relationship-building, and sales activities in support of growth of URec, Competitive Gaming (Esports) and Student Affairs, including: Identifying and cultivating new sponsors and partners, such as corporations, local businesses, foundations, service organizations and campus partners.
Develops information for support of effective marketing initiatives.
Attends public relations events, meetings, university events, and promotion-related activities to position URec for collaboration and new initiatives.
Negotiates media buys and coordinates promotions with media outlets, community partners and campus collaborators.
Conducts on-going assessment of all URec operations including surveys, market analysis, needs assessments, etc.
Develops and manages protocols for use of all marketing tools including website, social media platforms, marquee, digital signage, publication etc.
Pursues prospective clients and new revenue-producing initiatives.
Develops, implements, and monitors budget lines related to the primary functions of this position.
Conducts marketing, sales training, and orientation training of staff as assigned.
Coordinates all website activity and social media content for URec, in conjunction with University Communication.
Serves as the URec development officer in coordinating fundraising efforts with the Advancement office.
Responsible for the supervision of professional, support staff and student personnel.
Represents department on several relevant university and community committees.
Coordinates grant writing efforts for the department.
Conducts special projects as assigned.
Supervision Exercised:
Supervisors are expected to support the Leadership Standards of Central Michigan University and foster a culture that inspires excellence. The Leadership Standards define how we lead and treat others in our teams. As leaders, it is our responsibility to seek input from our teams to continuously improve leadership abilities and demonstration of the standards. Additionally, it is our responsibility to encourage and support the growth and development of those whom we lead. At CMU , we encourage employees to grow both personally and professionally, and thus advance CMU’s culture of excellence.
Employee Group: Professional & Administrative -Salary
Staff Pay Level:
Pay Range: $60,000 - $70,000
Division: Student Affairs
Department: University Recreation
Position Status: Regular
Position End Date:
Employment Status: Full-Time
FTE: 1.0
Position Type: 12 month
Weekly Work Schedule: Mon-Fri, 8:00 a.m. - 5:00 p.m. / weekends and evenings as required.
Location: 1200 S Franklin St, Mt Pleasant, Michigan, 48859
Posting Ends:
Open Until Filled: Yes
About the Department:
About CMU:
Central Michigan University has a more than 125-year legacy of preparing students to become leaders and changemakers in their communities and in their personal and professional lives.
We serve nearly 15,500 students on our Mount Pleasant campus, in satellite locations around the state and throughout the country, and through flexible online programs. Many of our approximately 300 undergraduate, master’s, specialist and doctoral programs in the arts, media, business, education, human services, health professions, liberal arts, social sciences, medicine, science and engineering are nationally ranked for excellence.
CMU leads the nation in leadership development programming through our Sarah R. Opperman Leadership Institute, and we are proud to be among only 5% of U.S. universities in the top two Carnegie research classifications. Our faculty work with graduate and undergraduate students in areas such as Great Lakes research, medical innovation, engineering technology and more.
Central is home to 17 men’s and women’s Division 1 sports including football, basketball, gymnastics, baseball, wrestling and more. Our student-athletes achieve great success in competition and in the classroom, capturing Mid-American Conference championships and maintaining an average cumulative GPA of 3.17.
CMU is located in Mount Pleasant, a community that blends the best of small-town living with big-city amenities. It’s part of the culturally varied and vibrant Great Lakes Bay Region that also includes Saginaw, Bay City, Midland and the state’s largest Native American community, centered on the Saginaw Chippewa Isabella Reservation in Mount Pleasant.
Area residents enjoy the mix of outdoor activities, cultural events, shopping and dining options, and family attractions. Other major Michigan destinations and attractions — Lansing, Grand Rapids, Detroit, Traverse City, wineries, beaches, golf and ski resorts, and many more — are within easy reach of the city’s central location in Michigan’s Lower Peninsula.
CMU employees enjoy access to a nationally recognized wellness program along with health care and benefits that exceed regional, state and national norms.
To view the full job posting & to apply, visit https://apptrkr.com/5131866
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