CLASSIFICATION TITLE:
Program Director - Communications & Marketing
SALARY:
$90,972.44 - $117,665.26
DEPARTMENT:
Planning
Closing Date:
02/23/2024 12:00 a.m.
FLSA STATUS: Exempt / Overtime pursuant to Human Resources and Labor Relations Policy
EMPLOYMENT RELATIONSHIP: At Will
CURRENT HOURS AND STARTING TIME: Full-time (37.5 hours per week) position. The starting time for this position is currently 8:00 a.m.
GENERAL SUMMARY:
Under the direction of the Executive Director or Deputy Director, will facilitate, manage and coordinate marketing programs, communication strategies and initiatives that support the County’s mission, vision and values.
ESSENTIAL FUNCTIONS AND RESPONSIBILITIES:
Leads a team of marketing and communications professionals.
Facilitates, manages and coordinates marketing programs and initiatives to further the County’s mission, vision, and values.
Directs and manages daily activities of staff and operations to ensure timely and accurate completion of projects.
Orchestrates a countywide communications strategy including interdepartmental relationships and executive engagement.
Creates partnerships and collaborative relationships with business and community leaders to market and develop the County.
Develop and manage a plan for the County to promote its assets and develop a climate of vitality, growth and diversity.
Grow and maintain relationships with our K-12 and community college partners for talent development and outreach.
Coordinates the production and distribution of marketing tools, such as brochures, advertisements, direct mailings, newsletters, audio-visual presentations and other multimedia tools.
Develops, implements, and conducts a marketing program and various campaigns to gain increased exposure for County businesses and to publicize successful service efforts, including coordinating website content, digital formats and multiple social media platforms.
Identifies, collects, and analyzes relevant information and key data to further the marketing efforts for the County.
Assists in arranging exhibits, promotional and professional development seminars, business awards programs and special promotional events.
Coordinates and monitors all contractual advertising, public relations and communications marketing services.
Coordinates oversight of pre-event, on-site, and post-event activities.
Provides management and coordination of venue selection, registration, food and beverage, room blocks, budget, venue, suppliers, and attendee logistics for county events and activities.
Represents the County at meetings and public hearings, as assigned.
Develops and administers budget for staff, programs, projects, and other areas when necessary.
Provides support activities for other departmental program areas and other various projects, as assigned.
Operates an automobile to perform assigned job functions.
Performs related duties as assigned.
QUALIFICATIONS:
Required Education and Experience
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A Bachelor's Degree from an accredited college or university with a major in Public Administration, Business Administration, Marketing, Journalism, Communications, Marketing, Public Relations or a related field
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A minimum of five (5) years of marketing experience in the public or private sector requiring extensive contact with business and/or government officials
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A minimum of three (3) years of supervisory, management or leadership experience working in a team environment
Preferred Education and Experience
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A Master's Degree from an accredited college or university with a major in Public Administration, Business Administration, Marketing, Journalism, Communications, Marketing, Public Relations or a related field
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Previous experience working with a governmental agency or communications and marketing organization
Required Licenses or Certifications
COMPETENCIES FOR SUCCESSFUL PERFORMANCE OF JOB DUTIES
Knowledge of:
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Professional principles and practices of public communication and marketing
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Management principles and practices
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Microsoft and Google Suite Programs (Gmail, Google Docs, Word, Excel, PowerPoint and/or Google Slides)
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Customer relations management computer programs and applications such as GovDelivery, Constant Contact and Mailchimp
Skill in:
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Hosting and using virtual conferencing software (Google Meet, Zoom, Webex, etc.)
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Leveraging and utilizing web and social media tools such as LinkedIn, Facebook, Twitter and website content
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Organization and time management
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Performing a variety of duties, often changing from one task to another of a different nature
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Effective written and oral communication and supervisory skills
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Interpersonal skills necessary to develop and maintain effective and appropriate working relationships
Ability to:
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Supervise, direct, coordinate and organize the work of professional, technical and support staff
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Gather, collate, and analyze a variety of data
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Host and use virtual conferencing software (Google Meet, Zoom, Webex, etc.)
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Establish and maintain effective external working relationships with business leaders, owners and managers as well local community leaders and elected officials
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Work in an environment which embraces the county’s Dignity Campaign
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Effectively speak, write and understand the English language
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Ability to communicate effectively in verbal, written, graphic and visual form, speak publicly in front of large groups, conduct meetings and make group presentations
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Understand and carry out oral and/or written instructions
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Accurately organize and maintain paper documents and electronic files
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Maintain the confidentiality of information and professional boundaries
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Work independently
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Conduct oneself with tact and courtesy and adhere to a professional code of ethics
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Successfully complete the probationary period for the position of Program Director
