Job Description
Description:
The Senior Instructional Designer/Copy Writer designs, writes and guides the creative development of learning and performance support materials for an audience of dealership personnel.
This is a full-time, remote (with occasional on-site meetings), contract position.
This role collaborates with subject matter experts and program managers and works with the team to develop effective and engaging web-based and live learning experiences and assessments for dealership personnel. In addition, this role creates articles, audio and video scripts, and other support materials for the target audience. Training objectives focus on automotive brand/product knowledge, as well as methodologies and tools for sales and after sales personnel.
The ideal candidate has the following attributes (in order of preference):
1. Proven technical and creative/marketing writing skills, including:
• Basic writing acumen (punctuation, grammar, word usage, sentence/paragraph/document structure)
• Content organization using appropriate type of organization for the need (logical step-by-step, journalistic, creative/marketing)
2. Experienced in automotive writing
3. Highly functional in a fast-paced, collaborative environment
4. Process driven with ability to see a project through from start to finish, meeting timelines and creating deliverables that meet expectations
5. Knowledgeable in adult learning and instructional design strategies
6. Experienced working across multiple instructional delivery modalities
Additional Tasks Performed
In addition to copy writing and instructional design tasks, this role requires the ability to:
• Organize material and complete writing assignment according to set standards regarding order, clarity, conciseness, style, and terminology
• Maintain records and files of work and revisions, per departmental standards
• Use templates for creating deliverables
• Expert skill in using Microsoft Word and PowerPoint (or Google equivalents)
• Familiarity with Microsoft Excel (or Google equivalent)
• Familiarity with Microsoft Teams and OneDrive (Sharepoint)
• Edit, standardize, or make changes to material prepared by others
• Identify photographs, drawings, sketches, diagrams, and charts to illustrate material
• Interview Subject Matter Experts and read journals and other material to become familiar with products, programs and software applications
Responsibilities
• Design and develop learning solutions, under tight timelines and with minimal supervision, that meet or exceed Performance Institute expectations for improving dealership performance
• Perform research and review source materials to identify messages that support brand direction
• Collaborate with project managers, asset managers and other corporate personnel to leverage available assets and programs as needed to support retail performance improvement and knowledge transfer
• Collaborate with cross-functional teams to create learning modules
• Develop written materials for a variety of media (web, print, live, and video)
o Materials to be developed include content outlines, interactive instructional design documents, production scripts, meeting leader guides (for live training) and testing/assessment scripts
• Write additional support materials, including print deliverables/job aids, word tracks, and interactive links to multimedia files
Requirements:
• Bachelor's degree
• Minimum 5 years of experience in writing/instructional design
• Excellent and demonstrated writing skills, e.g., creative, journalistic, marketing/copy, technical
• Familiarity with the instructional design process
• Excellent and demonstrated analysis skills
• Experience collaborating with project team members and various internal departments/disciplines to produce learning
• Developed time management skills
• Expertise in Microsoft Office tools (Word, PowerPoint, Excel) and Google Suite
Candidates must provide samples of their work as well as completion of a writing assignment.
Knowledge, Skills and Abilities Associated with this Position
• Writing — Knowledge of the structure and content of the English language including the meaning and spelling of words, rules of composition, and grammar. Communicating effectively in writing as appropriate for the needs of the audience
• Expert skill in using Microsoft Word and PowerPoint (or Google equivalents)
• Familiarity with Microsoft Excel (or Google equivalent)
• Familiarity with Microsoft Teams and OneDrive (Sharepoint)
• Instructional Design — Knowledge of principles and methods for curriculum and training design, teaching and instruction for individuals and groups, and the measurement of training effects
• Learning Strategies — Selecting and using training/instructional methods and procedures appropriate for the situation when learning or teaching new things
• Organizing, Planning, and Prioritizing Work — Developing specific goals and plans to prioritize, organize, and accomplish your work
• Getting Information — Observing, receiving, and otherwise obtaining information from all relevant sources
• Attention to Detail — Job requires being careful about detail and thorough in completing work tasks
• Dependability — Job requires being reliable, responsible, and dependable, and fulfilling obligations
• Integrity — Job requires being honest and ethical
• Cooperation — Job requires being pleasant with others on the job and displaying a good-natured, cooperative attitude
• Critical Thinking — Using logic and reasoning to identify the strengths and weaknesses of alternative solutions, conclusions or approaches to problems
• Thinking Creatively — Developing, designing, or creating new applications, ideas, relationships, systems, or products, including artistic contributions
• Communications and Media — Knowledge of media production, communication, and dissemination techniques and methods. This includes alternative ways to inform and entertain via written, oral, and visual media
• Making Decisions and Solving Problems — Analyzing information and evaluating results to choose the best solution and solve problems
• Establishing and Maintaining Interpersonal Relationships — Developing constructive and cooperative working relationships with others, and maintaining them over time
• Innovation — Job requires creativity and alternative thinking to develop new ideas for and answers to work-related problems
Notes:
Position is mainly remote with occasional onsite meetings in Auburn
