Responsible to develop, implement and manage content analytics, strategies, and campaigns to build brand identification and awareness of organizational initiatives. Manage a team that develops content to support and promote Blue Cross Blue Shield of Michigan (BCBSM) through various media outlets. * Manage informational and educational content shared through audio, video, and text across different communication channels. * Serve as the primary point of contact for internal business units for social media and/or public relations campaigns. * Manage external agency performance to ensure optimal use of manpower and capital for assigned work. * Lead the development and execution of integrated social media and/or public relations strategies to ensure corporate goals are met and align with overall brand strategy. * Identify, analyze, and present campaign strategy results to internal and external stakeholders. * Collaborate cross-functionally to manage programs, evaluate effectiveness, and communicate campaign results. * Provide strategic communication counsel to executive leadership throughout the organization. * Develop content to support the communications needs of the organization to include planning documents, presentations, news releases, blogs, scripts, and key messages. * Serve as reviewer for blog posts and social media community responses. * Manage brand reputation through social media channel and media relationship management. Department Responsibilities: * Data analysis and statistical interpretation of social media posts and content. * Oversee all social media data and analytics for BCBSM. * Manage social media analyst within the department. * Quickly derive actionable insights and recommendations from social media analytics. * Present quarterly social media analytics findings to leadership. * Proficiency with Sprout Social analytics, or similar tools, such as Khoros, Sprinklr, or Buffer. * Skilled with pulling native backend social data. * Audience and demographic research. * Expert knowledge of Google Analytics (G4). * Expert with Excel or similar data base tools. * Compile clear and simple, regular analytic performance report. * Familiarity with Meta Business Suite, social media platforms, Artificial Intelligence and Machine Learning. QUALIFICATIONS * Bachelor's degree in communications or related field is required. * Five (5) years of experience in communications, public relations or social media is required. * A minimum of 5 years of experience with Social Media analytics preferred. * Previous experience developing social media strategies is required. * Ability to effectively lead, coach and develop team members. * Strong organizational, planning, analytical, and problem-solving skills. * Working knowledge of corporate organizational structures, including functional responsibilities. * Strong verbal, written communication, and interpersonal skills. * Ability to interact with the news media in communicating and positioning information that leads to news coverage, advancing the reputation and visibility of BCBSM. * Ability to manage multiple priorities concurrently. * Ability to interface and present to all levels of the organization. * Ability to build relationships and work collaboratively with cross-functional teams. All qualified applicants will receive consideration for employment without regard to, among other grounds, race, color, religion, sex, national origin, sexual orientation, age, gender identity, protected veteran status or status as an individual with a disability.