Business Development & Marketing Senior Manager
US-TX-Houston | US-NY-New York | US-CA-San Diego | US-Washington DC | US-TX-Dallas | US-MI-Detroit | US-UT-Salt Lake City | US-FL-Miami | US-FL-Tampa | US-IL-Chicago | US-MA-Boston | ...
Business Development & Marketing
The Senior Manager, Business Development & Marketing is a highly visible, hands-on, results-oriented position and will serve as the primary business development and marketing lead for the firm's Litigation Department. This individual will work closely with the Litigation Department Chair and Co-Chairs, practice group leaders, and other key attorneys in the department. This individual will lead all of the litigation practices, including antitrust, construction, distribution & franchise, labor & employment, appellate, business litigation & dispute resolution, bankruptcy, insurance & reinsurance, consumer class action, securities reinforcement, and government enforcement defense & investigations on strategy, planning, and execution of business development and marketing initiatives.
The Senior Manager will play an integral role in the Litigation Department by developing and executing focused business development and profile-raising programs that engage clients and drive revenue, including practice growth initiatives, client teams, client targeting, attorney coaching, and department profile-raising through a Sector approach and the firm as a whole. This position will work closely with our entire department, including marketing, business development, communications, research, and events teams to develop, deliver, and measure results of campaigns and programs with the practice.
*Position can be based out of several Foley offices across the country*
Business Development and Strategy
Contribute significant advice, actionable insights, and meaningful market analysis to the development and implementation of the Litigation Department and practice groups' strategies and business plans
Incorporate knowledge of sectors and relevant industries and business practices into the department's business strategies
Work with practice group chairs and key partners to develop, plan, and implement business development and marketing plans, strategic initiatives, events/programs, and targeted pitches that support business growth
Support attorneys in their targeted business development efforts, including lead generation to identify prospective clients, cross-selling to expand existing client relationships, and coaching on related business development and marketing activities
Contribute to and lead writing projects which may include customized content for pitches and RFPs, marketing materials, presentations, event invitations, thought leadership, and other internal/external marketing communications
Understand and support the pitch process, including competitive intelligence and research, to ensure strong intra-practice and industry group communication and client service opportunities
Monitor and report pursuits via the firm's CRM to provide an analysis showing the group's activity to win new business
Serve as a client account manager for key accounts
Conduct client feedback sessions on a regular basis. Ensure that client feedback is documented, communicated, and acted upon by the client teams
Leverage marketing technology to identify leads and track and manage opportunities and pursuits
Assist with the integration of lateral partners and counsel
Marketing, Profile Raising and Communications
Conceptualize sophisticated services and communicate their benefit effectively and simply to clients in writing and orally
Oversee the creation and regular updating of pitch materials, brochures, practice group descriptions, website content, deal and experience lists, and other marketing collateral, with a focus on value and client benefit
Work with the communications and PR team to build profiles for the practice groups (internally and externally) by securing media opportunities, developing thought leadership pieces, and publicizing news items, events, articles, and client matters as appropriate
Produce and manage seminars, receptions, webinars, and other marketing-oriented events and activities in coordination with the events marketing team
Evaluate sponsorships and opportunities to participate in various directories, and manage those we engage in to ensure the firm receives the maximum return on its investment
Coaching and Training
Provide coaching, individually or in a group context, to attorneys to help them develop new business, expand existing relationships, and drive their market demand
Guide attorneys on how to effectively communicate unique value propositions that differentiate Foley & Lardner
Collaborate with BD & Marketing Department colleagues to deliver relevant BD training
Create and maintain a library of best practices to be used systemically throughout the organization
Team Leadership and Management
Directly supervise two to three BD & Marketing team members and collaborate, mentor, and lead to ensure a high-performing and results-oriented team in support of the Litigation Department
Build trusted and productive relationships with attorneys and colleagues to develop and execute practice group plans and initiatives
Recommend, direct, and support traditional marketing activities that position the practice groups and firm to win work from desired clients
Work collaboratively with the necessary marketing support team to execute upon successful marketing programs
Provide discipline and structure to advance projects and plans to desired outcomes
Incorporate Return on Investment (ROI) mentality in all business development activities and... For full info follow application link.
Affirmative Action/Equal Opportunity Employer/M/F/Vet/Disabled.