Manages the strategic, coordinated, and build activities associated with proactive, integrated, and effective website digital marketing solutions. Provides enterprise oversight and leadership of integrated digital marketing strategies aimed at digital growth and consumer engagement. Responsible for select aspects of digital marketing platform technologies and consumer engagement initiatives, setting performance metrics, measuring, and modifying to achieve positive return on investment.
Supports Trinity Health brand initiatives that include digital marketing campaigns and content development. Partners with Regional Health Ministry (RHM) marketing and communications leaders to ensure website platforms support local brand campaigns and enterprise initiatives.
Knows, understands, incorporates, and demonstrates the mission, vision, and values of Trinity Health in leadership behaviors, practices, and decisions.
Responsible for implementation of digital front door website enhancements across the Trinity Health enterprise.
Crafts website strategies focusing on the user experience and well-researched journeys including the use of user testing.
Manages day to day content for external websites via content management systems and design software. Ensures and coordinates the timely update of new information on web pages in collaboration with others.
Maintains website standards and guidelines as they relate to content, ease of use, graphics and brand image, and compliance. Coordinates and manages technical development with system office, Trinity Health Information Systems and external digital vendors.
Responsible for organic search optimization (SEO) to continually optimize and improve sites for leading search engines.
Reviews, reports and responds to web analytics requests to generate reports and draw conclusions and insights.
Manages the website provider and location update process. Includes online listings and online reputation management strategy. Develops and maintains online directory listings on third-party websites.
Supports digital marketing campaign process including website landing page development and tracking code strategy and implementation.
Supports, assists and provides guidance to other digital marketing colleagues on an as-needed basis.
Stays abreast of trends and best practices to maximize website efficiency and effectiveness.
Documents key requirements, decisions, best practices and creates playbooks to onboard and train colleagues across the enterprise.
Leads select vendor relationships including vendor selection, management of day-to-day activities, and evaluations.
Assists with budgets and resource allocation (e.g., financial, people, technology). Develops business cases as required.
Demonstrates accountability for website marketing platform updates, platform administration, and improvements.
Leads enterprise-wide meetings discussing performance and creative enhancements as well as communicates to leadership on a regular basis.
Troubleshoots and resolves technical issues related to website marketing platforms both internal and vendor provided.
Works with other marketing managers to ensure cross-channel campaign consistency of strategy and message.
Works with the Communications department and RHMs leading various content strategy and planning activities and maintains an enterprise-wide content calendar.
Maintains a working knowledge of applicable Federal, State and local laws/regulations; the Trinity Health Integrity and Compliance Program and Code of Conduct; as well as other policies and procedures in order to ensure adherence in a manner that reflects honest, ethical and professional behavior.
Bachelor's degree in Marketing, Business Administration, Advertising, Communications, Computer Science or related field, with five (5) to seven (7) years work experience in digital marketing, brand, or communications development or an equivalent combination of education and work experience.
Minimum of three (3) years experience in a managerial or supervisory capacity.
Experienced website marketer who is well-versed in the marketing campaign process - from research to positioning to marketing channel selection and creative development.
Strong aptitude in marketing analytics and techniques including A/B testing, subject line testing, segmentation, list suppression, and other digital marketing optimization techniques.
Organized, reliable, and independent with strong creative thinking and problem-solving skills.
Ability to thrive in a fast-paced, high-energy environment.
Strong writing, presentation, editing and project management skills.
Strong interpersonal skills; ability to provide leadership and counsel to other Marketing leaders throughout the Ministry.
Ability to influence and manage change in a positive and collaborative manner.
An attitude focused on being resourceful, being proactive and getting results.
Must be comfortable operating in a collaborative, shared leadership environment.
Must possess a personal presence that is characterized by a sense of honesty, integrity and caring with the ability to inspire and motivate others to promote the philosophy, mission, vision, goals and values of Trinity Health.
Pay Range: $45.39- $68.09
Our Commitment to Diversity and Inclusion
Trinity Health is one of the largest not-for-profit, Catholic healthcare systems in the nation. Built on the foundation of our Mission and Core Values, we integrate diversity, equity, and inclusion in all that we do. Our colleagues have different lived experiences, customs, abilities, and talents. Together, we become our best selves. A diverse and inclusive workforce provides the most accessible and equitable care for those we serve. Trinity Health is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, status as a protected veteran, or any other status protected by law.
Our Commitment to Diversity and Inclusion
Trinity Health is a family of 115,000 colleagues and nearly 26,000 physicians and clinicians across 25 states. Because we serve diverse populations, our colleagues are trained to recognize the cultural beliefs, values, traditions, language preferences, and health practices of the communities that we serve and to apply that knowledge to produce positive health outcomes. We also recognize that each of us has a different way of thinking and perceiving our world and that these differences often lead to innovative solutions.
Our dedication to diversity includes a unified workforce (through training and education, recruitment, retention, and development), commitment and accountability, communication, community partnerships, and supplier diversity.
EOE including disability/veteran