CLASSIFICATION TITLE:
CMH Communications Manager
SALARY:
$70,928.15 - $91,739.63
DEPARTMENT:
Community Mental Health
Closing Date:
01/05/2024 12:00 a.m.
GENERAL SUMMARY:
Under direction, oversees both internal and external communication platforms for Macomb County Community Mental Health (MCCMH). Develops media strategy and produces content for the organization's communication channels. Provides support to MCCMH leadership in matters related to government affairs, legislation review, and public outreach activities. Maintains continuous media relations while upholding MCCMH’s branding and objectives.
ESSENTIAL FUNCTIONS AND RESPONSIBILITIES:
Oversees the department’s media development and coordination of content while upholding MCCMH’s branding and objectives.
Provides media consulting, coaching, and support to the department.
Manages the organization's communication channels and digital platforms such as email, website, and social media accounts.
Publishes content and promotional materials to raise awareness and promote the organization’s services.
Manages media inquiries, reports, company newsletters, and press releases.
Develops and executes strategic public relations initiatives to increase exposure and promote MCCMH’s events, programs, and perspectives.
Manages media projects and collaborates with communication and marketing teams to promote MCCMH initiatives.
Maintains positive working relationships with media contacts.
Formulates strategic messaging plans to effectively communicate with the public through media.
Coordinates media interviews, press conferences, and news events on behalf of MCCMH.
Prepares written content such as media releases, advisories, articles, editorials, talking points, and presentations.
Monitors media reports and communications.
Collects and analyzes data to assess the effectiveness of communication efforts in achieving MCCMH's goals.
Attends press conferences and events, organizes community outreach activities, and may fulfill the role of event photographer or arrange external photography services for events.
Controls video production, post production, and video indexing systems.
Manages technology during public meetings and hearings.
Assists with the composition of speeches and creates visual aid materials for MCCMH leadership.
Assists with developing public education efforts for MCCMH.
Collaborates with community mental health counterparts in Detroit-Wayne and Oakland on joint initiatives.
Operates an automobile to perform assigned job functions.
May include evening or weekend work.
Performs related duties as assigned.
QUALIFICATIONS:
Required Education and Experience
- Bachelor’s degree from an accredited college or university in Public Relations, Marketing, Journalism, Communications, News Media, or a related field
- Five (5) years of experience working in public relations, communications, direct media, journalism, government relations, or related field
- Three (3) years of working experience using social media channels to deliver marketing content
Preferred Education and Experience
- Master’s Degree from an accredited college or university in Public Relations, Marketing, Journalism, Communications, News Media, or a related field
- Seven (7) years of experience working in public relations, communications, direct media, journalism, government relations, or related field
- Experience or knowledge of the community mental health system
Required Licenses or Certifications
- Possession of a valid Michigan driver’s license and operable, insured automobile for authorized travel.
Preferred Licenses or Certifications
- Certifications in crisis communication, media relations, or social media management
COMPETENCIES FOR SUCCESSFUL PERFORMANCE OF JOB DUTIES:
Knowledge of:
- Media law and ethics
- Media networking principles and applications
- Social media strategies and tools
- Principles and practices of public communication and relations
- Microsoft Windows, word processing, spreadsheet programs, and other computer software applications
Skill in:
- Organization and time management
- Researching and analyzing trends in the community
- Managing on-site event coordination
- Operating video production and sound system
- Handling post-production activities
- Writing, proofreading, and editing
- Coordinating the publication related printed materials
- Developing verbal and multimedia presentations for community groups
- Operating various social media platforms and content management systems
Ability to:
- Collaborative: Approaches all situations with a teamwork and solution focused mindset demonstrated through active participation in meetings, volunteering to assist teammates and other departments as appropriate. Examples include participation in internal and external committees, subcommittees, process improvement groups or other multi-organizational initiatives.
- Accountable: Takes ownership and empowers others to do the same as evidenced by identifying solutions and acting on job responsibilities and organizational objectives, daily.
- Respectful: Treats people with dignity while honoring individual differences demonstrated through use of positive and encouraging statements and/or interactions to, about and/or with colleagues and persons served; evidenced by supervisor observation, feedback from other department staff and leadership.
- Work effectively in high-stress, fast-paced situations and make sound decisions
- Manage multiple projects and meet tight deadlines with minimal supervision
- Create original content and initiate projects
- Make sound media decisions following laws and established policies and procedures
- Maintain a high level of confidentiality
- Work in an environment which embraces the County’s Dignity Campaign
- Establish and maintain effective working relationships with elected officials, Administrators, Department Heads, staff, union officials and the public
- Conduct oneself with tact and courtesy
- Effectively speak, write, and understand the English language
- Effectively speak, write, and understand a language other than English is preferred.
- Accurately organize and maintain paper documents and electronic files.
- Work independently
