Leads development of marketing plans in partnership with global marketing function and go-to-market marketing functions.
Develops marketing plan with business priorities, goals, and strategic framework by business units and category.
Defines the global commercial landscape in terms of competitors, partners, and consumers.
Executes budget adjustments aligned to go-to-market changesand category priorities.
Develops RAD marketing objectives and strategies for specific segments or verticals.
Partners with global marketing teams to develop end-to-end toolkits and initiatives can be used in all go-to-markets.
Develops sales intelligence dashboard to feed account selection strategy using available insights, segment dashboard, and sales inputs/prioritization.
Knowledge & Skills:
Mastery knowledge of marketing principles, practices, tactics and tools and customer insights in specific industry or customer segments.
Mastery knowledge across marketing mix and vehicles.
Recognized subject matter expert and thought leader in industry/segments and HP offerings/strategies.
Strong partner focus, including experience with partner marketing.
Excellent written/oral communications and analytical skills.
Excellent interpersonal skills; ability to build, manage and influence virtual teams.
Excellent negotiating skills.
Ability to interface effectively with all levels of management and functional disciplines.
Excellent influencing, consensus-building and conflict-resolution skills.
Initiate/drive innovative/breakthrough cross-functional and cross-organizational strategies and tactics that generate revenue and share.
Assist with synthesizing information to create right storytelling for internal stakeholders.
Drive process improvements to drive engagement with internal stakeholders.
- High - Extensive cross- functional/cross-organizational senior management, partner and/or customer interface; deals with complex strategic issues.
Education & Experience:
You're out to reimagine and reinvent what's possible-in your career as well as the world around you.
are we. We love taking on tough challenges, disrupting the status quo,
and creating what's next. We're in search of talented people who are
inspired by big challenges, driven to learn and grow, and dedicated to
making a meaningful difference.
HP is a technology company that operates in more than 170 countries around the world united in creating technology that makes life better for everyone, everywhere.
Our history: HP's commitment to diversity, equity and inclusion - it's just who we are.
From the boardroom to factory floor, we create a culture where everyone is
respected and where people can be themselves, while being a part of
something bigger than themselves. We celebrate the notion that you can
belong at HP and bring your authentic self to work each and every day.
When you do that, you're more innovative and that helps grow our bottom
line. Come to HP and thrive!
Equal Opportunity Employer (EEO):
HP, Inc. provides equal employment opportunity to all employees and prospective employees, without regard to race, color, religion, sex, national origin, ancestry, citizenship, sexual orientation, age, disability, or status as a protected veteran, marital status, familial status, physical or mental disability, medical condition, pregnancy, genetic predisposition or carrier status, uniformed service status, political affiliation or any other characteristic protected by applicable national, federal, state, and local law(s).