The Outside Sales Representative is responsible for establishing and maintaining profitable relationships with customers on behalf of the company and for actively prospecting for new accounts and maximizing sales potential with existing customers.
As the Outside Sales Representative, you are the primary external representative of our organization, you must convey a sense of expertise in our printing services and capabilities, and you serve as a key educator to our community and business accounts.
You are a member of the Sales and Marketing Team and together you are accountable for meeting the monthly, quarterly and annual revenue and sales goals of the company. The sales and strategic marketing activities of your team will be designed to achieve these revenue goals. You and your team are responsible for supporting the company vision and mission:
- Guarantee satisfaction and value for our clients.
- Contribute to a work environment that fosters pride in being part of a winning team and promotes personal growth.
- Maintain personal productivity and quality standards that make possible attractive financial returns so that we may continue to provide excellent service to our customers and ensure job security and career growth for our staff.
Because you will be in contact with current and prospective customers and you are in a key position to influence their satisfaction and our company prosperity, this position requires tact, sensitivity, and professionalism.
Responsibilities and Duties:
General and Administrative
- Communicate effectively with the General Manager/Owner, the Sales Team, and the Production Team, informing and updating them regularly to guarantee that sales and client objectives are met.
- Follow systems and procedures outlined in the company manuals.
- Participate as a key team player by supporting operations as needed.
Sales and Marketing
- Identify prospects, customers, and referral sources and develop/maintain relationships to ensure attainment of company business goals. Support efforts to consistently grow the base of referral sources.
- Actively manage short- and-long term leads from external referral sources to qualify prospects and advance them through the sales process.
- Manage marketing data using applicable sales management systems or tools (e.g., database, computerized call calendars and time management systems) to maximize efficiency and analyze data/marketing activity on a weekly basis
- Effectively present and discuss the products and services of the company, soliciting only those desired products/services provided by the company and its vendors, to current and prospective customers in a way that conveys an image of quality, integrity and superior understanding and delivery of customer needs.
- Conduct on-site and community-based presentations, seminars and education that promote the image of our company as a leader in printing, copying and graphic services.
- Perform market assessments, competitor analyses, pricing strategies. Draw conclusions from market assessment data on the competitive environment and the company’s strengths, weaknesses, opportunities, and targets, and provide advice to the General Manager/Owner.
- Develop a strategic sales plan that identifies prospects and customers, prioritizes them according to importance and ability to provide results.
- Develop a call schedule to adequately cover territory and provide reports and data on results.
- Develop annual marketing strategy in conjunction with the Sales Manager, the General Manager/Owner, and the inside sales team, and identify joint marketing opportunities where applicable.
- Keep current on new technology. Perform Advertising Sales.
- Understand and comply with the sales system/program in place.
