Overview
AARP is the nation's largest nonprofit, nonpartisan organization dedicated to empowering people 50 and older to choose how they live as they age. With a nationwide presence and nearly 38 million members, AARP strengthens communities and advocates for what matters most to families: health security, financial stability and personal fulfillment. AARP also produces the nation's largest circulation publications: AARP The Magazine and AARP Bulletin.
AARP's Community, State and National Affairs (CSN) Group includes Government Relations, Programs, Volunteer Engagement, Community Outreach and Advocacy at the federal, state and local levels. It delivers on AARP's social mission by educating and engaging people 50-plus and their families, strengthening communities, and championing issues that help give people financial and health security.
The Associate State Director, Outreach establishes strategic community partnerships and leverages internal and external resources to achieve the organization's community engagement goals at the state and local levels. Researches target audiences and designs engagement opportunities that align with strategic objectives. Ensures integration of engagement strategies across geographies and issue areas. Collaborates with management to identify opportunities to streamline processes and to develop new procedures that support the business unit/department.
Responsibilities
Provides advice and counsel to cross-functional teams in the implementation of the organization's state and community strategy initiatives including local advocacy, member/public engagement, volunteer management, and communications priorities.
Evaluates and adjusts strategy implementation to achieve the organization's local goals nationwide. Assesses state and regional needs and develops and implements training programs as needed.
Works with staff, volunteers, members, and other cross-organization teams to achieve the organization's community engagement goals at the state and local levels. Establishes a presence for the organization in targeted communities by engaging multicultural audiences, developing community partnerships, building volunteer capacity, and designing and executing engaging community programs and events.
Resolves systemic issues across functions and ensures strong communication within a matrixed business environment.
Develops and implements community engagement and communication strategies tailored to target audiences in statewide and local communities. Establishes strategic community partnerships and leverages internal and/or external resources to raise the visibility of the organization within communities.
Recruits, trains, develops, and deploys volunteers in accordance with organizational goals. Aligns volunteers' interests with organizational priorities. Supports volunteer needs and designs opportunities to maximize volunteer engagement. Ensures inclusion of volunteer perspectives in strategic planning.
Qualifications
Completion of a Bachelor's degree in Political Science, Human Resources, and/or Non-Profit Management, Social or Human Sciences, Marketing and Public Relations, or a related discipline and a minimum of 5 years of experience. Master's degree preferred.
Understanding of community organizing, communications, marketing and public relations. Experience developing community events and managing volunteers.
Excellent social media and writing skills and the ability to tell a cohesive story through visual elements; and familiarity with new media platforms required.
Experience developing community events and managing volunteers.; familiarity with volunteer management and event management systems a plus.
Familiarity of local and state business, entertainment and community service environments (e.g., community service leaders, non-profit organizations, critical city-wide community service needs, business leaders.) is a plus.
Ability to handle multiple issues and projects in a matrix team approach, requiring significant consultation and collaboration with colleagues.
The ability to evaluate, analyze and adjust strategies and tactics in an ongoing, fast-paced environment required.
Additional Requirements
Regular and reliable job attendance
Effective verbal and written communication skills
Exhibit respect and understanding of others to maintain professional relationships
Independent judgement in evaluation options to make sound decisions
In office/open office environment with the ability to work effectively surrounded by moderate noise
Ability to occasionally lift up to 25 pounds
Flexible Work Arrangements (FWA)
AARP observes Mondays and Fridays as telecommuting workdays, except for essential functions. Remote work and telecommuting can only be done within the United States and its territories.
Compensation and Benefits
AARP offers a competitive compensation and benefits package including a 401(k); 100% company-funded pension plan; health, dental, and vision plans; life insurance; paid time off to include company and individual holidays, vacation, sick, caregiving, and parental leave; performance-based and peer-based recognition; tuition reimbursement; among others.
Equal Employment Opportunity
AARP is an equal opportunity employer committed to hiring a diverse workforce and sustaining an inclusive culture. AARP does not discriminate on the basis of race, ethnicity, religion, sex, color, national origin, age, sexual orientation, gender identity or expression, mental or physical disability, genetic information, veteran status, or on any other basis prohibited by applicable law.
