Marketing and Promotion Specialist - EES
Category: Salaried Staff
Job Location: 2200 Dendrinos Drive,
Traverse City, MI
Tracking Code: 1398-443
Position Type: Full-Time/Regular
Description
Northwestern Michigan College
General Information
Job Title: Marketing and Promotion Specialist
Department: Extended Educational Services
Effective Date: 5/12/2021
FLSA Status: Exempt/ Salary
Supervisor: Director of Extended Educational Services
Posted: September 17th, 2021
Starting Salary: $42,170.00 (Level 1, Grade 11 on the https://www.nmc.edu/departments/human-resources/salaries-benefits/index.html)
Benefits:
Excellent https://www.nmc.edu/departments/human-resources/salaries-benefits/files/flexible-benefits-plan.pdf, including medical, dental, 4 weeks paid vacation, paid sick leave, and tuition benefit. This position is eligible for an additional 5% relocation bonus ($2,108.50).
Position Summary
Manages the creation, development, coordination, and implementation of NMC Extended Educational Services' marketing and promotion for the purpose of fulfilling the College's mission of providing Lifelong and Professional Learning. This position plays a key role in creating a strategic approach in promoting the EES products through paid, earned, owned and shared media. Oversees and manages all processes, timelines, vendors, mailings, website registration, office assistant personnel and related activities relevant to catalog and term production. This includes regular coordination with Information Technology and Public Relations within the college.
Qualifications
• Associate's degree (Required)
• Minimum of 2 years of experience in project management (Required)
• Minimum of 2 years of experience in marketing and communication (Required)
• Demonstrated experience in graphic design using Adobe Photoshop, Lightroom, Illustrator and InDesign software (Required)
• Demonstrated experience in producing and publishing public relations, social media and web content (Required)
• Advanced efficiency in word processing and spreadsheet software (Preferred)
• Bachelor's degree in communications, marketing, public relations, journalism or related field (Preferred)
• Experience managing an organization's advertising activities (Preferred)
Essential Responsibilities
(Critical) Develops and implements the marketing plan for all EES promotions; direct mailings, e-news, social media, and more as appropriate. Works closely with EES programmers, NMC Public Relations (which supports EES marketing efforts with news releases and catalog/term promotion), and NMC internal/external partners to promote EES offerings. Manages photography, CRM, and other documents, programs, and applications involved in promotions.
(Critical) Oversees the catalog and term production operations. Implements and directs all processes and timelines that support the production of the EES catalog and EES terms and subsequently, supports the programs and events within this scope.
(Critical) Oversees the management of all courses and classes in both the catalog, website and registration software.
(Critical) Oversees promotion processes including print ads, composing copy for press releases and producing promotional materials.
(Critical) Prepares documents relating to schedule production as needed, such as registration system reports, the grand master of courses, archived courses, entering course descriptions and logistics into the software registration system, and internal schedules.
(Critical) Develops, creates and updates content for the web including building links and creating web pages. Understands website CMS and works with NMC's Public Relations team as needed.
(Critical) Maintains address records for mailings and e-blasts, coordinates large mailings with mail house vendor, and supervises in-house mailing projects.
(Critical) Works with EES programmer managers to develop targeted marketing plans for specific programs and special events.
(Critical) Acts as department lead in software used for online registration and course schedule setup and builds operations for daily work in these areas. Works closely with NMC Information Technology department in supporting and managing the software registration system.
(Critical) Organizes work and provides training for supplemental and office assistant staff.
Foundational Competencies
Ethical Behavior and Integrity
Displays honesty, trustworthiness, and ethical behavior. Earns respect. Behaves in a straightforward manner with others with no hidden agendas. Builds trust and credibility through reliability and authenticity. Leads by example; words and actions are consistently aligned.
Commitment to Lifelong Learning
Actively pursues learning and development. Stays current in content area, acquiring and refining technical and professional skills.
Commitment to Quality Service, Responsible Stewardship, Continuous Improvement
Displays a commitment to excellence and to providing quality service to learners, coworkers, or others they serve. Consistently seeks feedback and looks for ways to improve service, promote quality, and make effective use of college resources.
Creating/Contributing to a Culture of Innovation and Thoughtful Risk-taking
Creates/contributes to an environment of safety and trust. Seeks to solve problems rather than affix blame. Willing to experiment and learn.
Agility/ Adaptability/Tolerance for Ambiguity
Easily adjusts to organizational and environmental changes; adapts responses and tactics to shifting or evolving situations; deals effectively with ambiguity and uncertainty.
Valuing All People
Genuinely interested in others. Shows concern and empathy for others. Shows patience, understanding, and acceptance of people with varied backgrounds and perspectives. Treats learners, coworkers,
and direct reports respectfully and fairly.
Collaboration/Teamwork
Actively and enthusiastically works with others to achieve a shared common goal. Gives credit and recognition to those who have contributed. Shares information and own expertise with others to enable them to accomplish group goals. Creates a sense of belonging in the team and a culture of inclusion. Collaborates across boundaries. Looks at problem solving at the institutional level (not just in own area or department). Open to sharing resources, working with other departments and organizations.
Accountability/Personal Responsibility
Meets commitments and keeps promises; gets things done. Acknowledges and learns from mistakes. Holds self and others accountable. Takes responsibility for achieving goals.
General Competencies
Building Effective Relationships — Basic+
Importance: Very Important
Relates well with all kinds of people in a variety of situations. Develops and maintains effective communication and relationships. Demonstrates understanding, friendliness, courtesy, tact, and empathy
to others. Is approachable; makes time for others. Is sensitive to cultural diversity, race, gender, disabilities, and other individual differences. Gets along with others; treats others politely; demonstrates tact and respect for others from varied backgrounds or with different perspectives.
Communications / Active Listening — Proficient
To apply, visit https://apptrkr.com/2508385
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