Can you craft a smooth campaign stirring creativity with a dash of ROI? We’re looking for someone to fill a senior role, leading intoxicating social media strategies for the national brands we represent. Do you thirst for building an enthusiastic community, mixing a unique voice and story with insights and data to drive growth and sales?
Yes? How refreshing!
Job Responsibilities
- Build clients’ big-picture strategy across Facebook, LinkedIn, Instagram, YouTube and more
- Stay current on social media trends and changes
- Develop effective and data-driven campaigns and promotions
- Gain a deep understanding of each client’s offerings, voice and target audiences to develop a social media plan that will meet their goals
- Increase clients’ brand awareness and drive traffic that boosts sales and earnings
- Prepare and analyze reports on social media KPIs with the team and present findings to clients
- Partner with other agency departments to deliver creative and data-driven social media campaigns, both paid and organic
- Manage and mentor the social media marketing team – influence the influencers
- Analyze competition and audience segments using social listening tools to help make social media decisions
- Head up various projects simultaneously
Job Requirements
- Bachelors’ degree or equivalent experience in marketing, business or related field
- A strong knowledge of and passion for social media marketing
- Experience managing ecommerce campaigns
- Minimum of 5 years’ experience in social media marketing/community management
- Experience building content calendars
- Strong leadership, strategic thinking and relationship management skills
- Resourceful and able to succeed with minimal guidance
- High level of energy that carries through in engaging presentations
- Ability to multitask and excel in a self-directed, fast-paced environment
- Strong written and verbal communication skills
- Proficiency in social media publishing, listening and measurement tools
- Proficiency with tools such as Facebook Business Manager and Google Analytics
- Experience with franchise or multi-location businesses and service brands a plus
This position offers a competitive salary and benefits and is an amazing opportunity for those who have a passion for our industry. We offer a rewarding and casual, yet professional, work environment in The Village at Grand Traverse Commons – Traverse City, Michigan. If interested, please submit your resumé and cover letter to jobs@oneupweb.com and visit our website at www.oneupweb.com to learn more about our agency and culture.
