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Associate Strategist Paid Social
Job Code Number
8351405
Job Description
Campbell Ewald
Location: Detroit, MI
Function: Media
Employment Type: Full time
Description:
Campbell Ewald is looking for an Associate Strategist of Paid Social Media to join their HQ team in Detroit. In this role, you will be primarily working on a key client in real estate, but bringing your experience to a team that has clients across many other verticals. We are looking for detail-oriented people interested in building enterprise paid social campaigns, reviewing performance through analytics and exceeding goals while identifying opportunities. You will be working in a cross channel environment learning to build attribution based strategies from leaders in Digital Creative, Search, Analytics, and TV.
WHAT YOU'LL DO:
- Assist your team in hitting deadlines from reporting to strategy builds
- Execute on Paid Social marketing projects across multiple verticals with a highly collaborative, fast-paced digital marketing team
- Conduct deep analysis to determine paid social effectiveness, identify opportunities, and execute upon them
- Review projections and bid management to maximize return across audiences
- Contribute to the creation of campaigns
- Ensure delivery of reporting (weekly, monthly, and ad hoc) and performance updates to communicate successes, inconsistencies, under-performance, or any other campaign-related metrics
- Continuously improve performance through testing, leveraging campaign analytics
- Work collaboratively with paid social vendors, such as Facebook, Pinterest, and LinkedIn
- Create opportunities through staying current with new paid media channels, software, and industry best practices
WHAT YOU'LL NEED
- Passion for paid social marketing and desire to learn
- Impeccable organizational skills and attention to detail. There are always multiple projects ongoing simultaneously, and you need to be able to deliver on all of them
- Passion for working with a team and the ability to deliver and receive direct, real-time feedback
- Superb communication skills
- Passion for pulling data, analyzing it, making quick decisions, and defending those decisions with data
- Strong understanding of analytics and changes aligned to cross channel attribution
- Strong instincts toward continual growth and optimization, with the ability to pivot based on the company's needs
- A positive attitude towards team projects and commitment to client success
Come join one of the industry's Best and Brightest Places to Work! At CE, we believe that the things that make us different make us better. All VoiCEs are valued.
It is the policy of Campbell Ewald, a division of the Interpublic Group, to provide equal employment opportunities to all employees and applicants for employment with regard to race, religion, national origin, sex, age, sexual orientation, veteran status or disability or any other basis prohibited by applicable federal, state, or local law
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