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Search Strategist
Job Code Number
8324686
Job Description
Campbell Ewald
Location: Detroit, MI
Function: Media
Employment Type: Full time
Description:
We have a Paid Search Strategist position open!
Have an opinion on the recently announced depreciation of BMM? Have a love/hate relationship with auction insights reports? Get unusually excited by shifting bid strategy ROAS targets? This is the right position for you!
The Paid Search Strategist works with the rest of the C-E performance media team to deliver the highest quality paid search activation possible. You'll work with the team and your clients to continuously optimize and improve campaign performance, and innovate our search activations.
This position will work on both traditional PPC campaigns as well as app campaigns.
Key Responsibilities:
Planning, both annual and campaign specific
- Identify and develop opportunities aligned with client's performance goals, working with the Paid Search Lead.
- Drive keyword and audience discovery, finding efficient and growth opportunities.
- Discover and research new partner opportunities and methods for reaching client objectives.
Regular Management of campaigns
- Steward search investments (pacing, budgeting)
- Routine optimization, including keyword and audience management
- Copy and ad extension testing and optimization
- Regular auditing and revisiting of overall approach
Testing, Reporting and Analyzing
- Working with the Lead, develop and launch tests and experiments on a regular cadence.
- Actively work with the analytics team to ensure reporting is accurate.
- Develop strong insights that turn data points into real, actionable commentary.
Qualifications
- 2+ years of experience in paid search, including experience with app campaigns (Apple Search Ads, Google Universal App Campaigns)
- Strong analytical skills and a working knowledge of Excel
- Experience in insight development and reporting/analytics
- Up to date with the latest trends in paid search
- Excellent listening, written, and verbal communication
- Good presentation and project management skills
It is the policy of Campbell Ewald, a division of the Interpublic Group, to provide equal employment opportunities to all employees and applicants for employment with regard to race, religion, national origin, sex, age, sexual orientation, veteran status or disability, or any other basis prohibited by applicable federal, state, or local law. 
PI130104398
