Director, Marketing Detroit, MI, USA Req #1274
Tuesday, October 20, 2020
Pace Industries is on a mission to become the premiere die casting and engineering solutions supplier in the world.So, we're on an exciting growth trajectory, adding great talent every day.We need the expertise of a strategic Director of Marketing to align, lead, and implement our internal and external company brand strategy. The great thing about this role is the opportunity for you to put your creative mark on the company branding to help Pace Industries reach its vision.
GENERAL DESCRIPTION OF POSITION:
The Director of Marketing is responsible for all activities related to conceptualizing and implementing market strategy, branding, and messaging via various channels. Specific responsibilities include business and market development; market research and planning; strategic direction and implementation for promotion and advertising; coordination with sales; and hiring and directing the day-to-day activities of marketing staff.
ESSENTIAL DUTIES AND RESPONSIBILITIES
- Lead and implement all aspects of the company's internal and external branding and messaging that clearly aligns with the company's 5-Year STRAP. ("Annual Plan").
- Responsible to lead and manage the design, development, and implementation of all company messaging content via website, social media, and other digital/print material.
- Oversee and provide direction to market and competitor analysis. Complete an annual S.W.O.T. analysis to be included in the Annual Plan.
- Provides leads to sales team for opportunities to discover and qualify from various methods: market research stemming from tradeshows, competitor analysis of our "current customers", and other industry trends and developments.
- Provide leadership, direction and management of the key market research to educate the Executive and the Sales teams, primarily, in the Annual Plan and also bi-annually.
- Create an institutional and system-wide marketing reporting function that can track, measure and analyze performance.
- Ensure all marketing communications are coordinated, support marketing plan objectives and are an effective expenditure of resources.
- Provide input and support to the company's leadership in the development of joint ventures, affiliations and partnership arrangements.
- Prepare PowerPoint (or other relevant formats) presentations for the Sales team in order to showcase the company's current and future strategies.
- Performs other related duties as assigned.
- Perform any other related duties as required or assigned.
EDUCATION AND EXPERIENCE
Bachelor's degree in fields such as accounting, marketing, business administration, finance, etc., plus 7+ years related experience and/or training, and 5+ years related management experience, or equivalent combination of education and experience.
Pleasenote that the duties and requirements described herein are intended torepresent general contents of this job. This is not to be construed as anexhaustive statement of duties and responsibilities.
Pace Industriesprovides equal employment opportunities to all employees and applicants foremployment and prohibits discrimination and harassment of any type regarding race,color, religion, age, sex, national origin, disability status, genetics,protected veteran status, sexual orientation, gender identity or expression, orany other characteristic protected by federal, state or local laws.
This policy applies to all terms and conditionsof employment, including recruiting, hiring, placement, promotion, termination,layoff, recall, transfer, leaves of absence, compensation, and training.
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