As a forward-thinking and transformational Audience Development Executive, you will lead the strategy, development, and execution of audience plans via effective marketing practices with the goal of achieving revenue growth across six of Crain Communications' core brands: Automotive News, Crain's Business Publications, Modern Healthcare, Ad Age, Pensions & Investments, Polymer Group. By leveraging your focused ROI mindset and your experience as a modern, multi-channel marketer you'll decide how best to engage audience members during their customer journeys, and how best to allocate resources. How you achieve this is up to you. You'll lead a team of 15 to 18 audience development professionals and work closely with Product Owners and Sales, Analytics, Editorial, and Digital Operations to align efforts and achieve organization objectives including subscription and pipeline growth efforts. Beyond the strategic level you will: * Collaborate with analytics team to drive insights into audience trends and behavior leading to the adoption of these insights into all Crain brand departments, especially marketing, advertising and editorial * Work with direct reports to develop, refine and test marketing and promotional campaigns to further audience growth in key markets * Leverage and help govern the management and hygiene of a multi-million name customer database * Collaborate with technical and engineering leadership and team to maximize ROI of tech stack for audience strategy * Develop audience vendor stack and handle escalation touchpoints for vendor relations to maximize ROI on both campaign and operational driven service providers and support the activities of the audience development team You'll know that you are successful in the role when you have achieved revenue growth in the department while balancing circulation and demographics-based advertising goals and requirements. You will have established regular communication plans on reporting to brand leadership, developed a 2-year financial roadmap that supports audience initiatives, led audience panels in association conferences showcasing Crain as a leader in the B2B space while empowering career development and growth within your team. The position could be based in Detroit, Chicago, or New York City. Profile of the Ideal Candidate * High EQ * Flexible and agile with a bias towards action * Collaborative leader with a deep drive to improve the business and put Crain growth first * Extremely ethical, conscientious, with a high degree of integrity * "Thinker" and "Doer" * Deep well of optimism and patience while achieving long-term goals Resume of the Ideal Candidate * Bachelor's degree * Five years B2B and/or consumer audience development experience including a solid understanding of CRM best practices and marketing analytics, strong quantitative skills, an understanding of audit bureau functions and rules * Track record of developing and executing a comprehensive subscriber acquisition and retention strategy * Understanding of how data can influence strategy and drive results, e.g., using a CDP, A/B testing tools, and analytics * Experience using Martech to support customer acquisition and retention * Ability to comfortably and clearly articulate point of view in communications with the publisher and publication staff, as well as bring new ideas and initiatives to the table Crain Communications offers a competitive salary, a generous benefits package, profit sharing, and a friendly work environment. This is a great time to join our organization -- a profitable, well-established publishing leader. @CrainComm #CrainCareers #MyCrainView #CrainCares Follow Crain on Facebook, LinkedIn, Twitter, Instagram, Glassdoor
Equal Opportunity Employer/Protected Veterans/Individuals with Disabilities
The contractor will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant. However, employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information, unless the disclosure is (a) in response to a formal complaint or charge, (b) in furtherance of an investigation, proceeding, hearing, or action, including an investigation conducted by the employer, or (c) consistent with the contractor s legal duty to furnish information. 41 CFR 60-1.35(c)
Employer's Job# CRAIN01486
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