Job Description
The Enterprise Digital Marketing team partners with internal customers across the marketing and sales organization to provide performance enhancement recommendations and results for digital marketing throughout the buying funnel. This is a key role in our organization designed to use marketing analytics data to construct, launch and measure A/B and multivariate tests to improve performance.
In this role, you'll be responsible for:
•Partnering with internal stakeholders to understand marketing and sales goals and objectives.
•Using internal and industry data to identify digital marketing channel optimization opportunities
•Constructing and documenting A/B tests to improve relevant KPIs based on objectives
•Measuring results of tests and communicating results to stakeholders
•Identifying gaps in technology and making a business case for additions to techstack
•Develop and maintain a playbook on digital channel best practices for desired campaign objectives.
Requirements:
•5+ years in Digital Marketing for B2B
•Experience with data-driven marketing
•Experience with Adobe Analytics
•Solid communication skills
•Great interpersonal-skills and willing to work across teams
•Ability to connect data to actions to improve performance
At Thomson Reuters, we believe what we do matters. We are passionate about our work, inspired by the impact it has on our business and our customers. As a team, we believe in winning as one - collaborating to reach shared goals, and developing through challenging and meaningful experiences. With more than 25,000 employees in more than 100 countries, we work flexibly across boundaries and realize innovations that help shape industries around the world. Making this happen is a dynamic, evolving process, and we count on each employee to be a catalyst in driving our performance - and their own.
As a global business, we rely on diversity of culture and thought to deliver on our goals. To ensure we can do that, we seek talented, qualified employees in all our operations around the world regardless of race, color, /gender, including pregnancy, gender identity and expression, national origin, religion, orientation, disability, age, marital status, citizen status, veteran status, or any other protected classification under country or local law. Thomson Reuters is proud to be an Equal Employment Opportunity/Affirmative Action Employer providing a drug-free workplace.
Intrigued by a challenge as large and fascinating as the world itself? Come join us.
To learn more about what we offer, please visit .
More information about Thomson Reuters can be found on .
Locations
Eagan-Minnesota-United States of America;Carrollton-Texas-United States of America;Ann Arbor-Michigan-United States of America
As a global business we rely on diversity of culture and thought to deliver on our goals. To ensure we can do that, we seek talented, qualified employees in our operations around the world regardless of race, color, /gender, including pregnancy, gender identity and expression, national origin, religion, orientation, disability, age, marital status, citizen status, veteran status, or any other protected classification under country or local law. Thomson Reuters is proud to be an Equal Employment Opportunity Employer providing a drug-free workplace.
