This is a role that blends equal parts art and science. The Senior Strategic Planner will be responsible for identifying trends in consumer data from various sources and will act as an insight aggregator and distributor, as well as an internal evangelist for consumer insight. Additional duties may include client presentations and any other activity required to deliver exceptional, insightful strategic advice to our internal and external clients.
HERES THE JOB:
* Distill insights from multiple data sources, synthesizing key findings into a clear, compelling story that helps inform Brand Experience strategy
* Use knowledge of marketing, consumer behavior and business practices to understand and analyze current client opportunities
* Author compelling Briefs that lead to extraordinary work
* Represent strategic POV in client meetings
* Participate in creative brainstorming and evaluation of ideas against client objectives
* Conduct research on audiences, lifestyles and competitive marketplace to ensure programs are targeted effectively
* Facilitate and socialize learning and best practices across organization
* Support day to day operations of the Strategy group
HOW YOU SHOULD BE WIRED:
* You make complex ideas or scenarios clear, simple and understandable. Youre able to assemble ideas, trends and observations into compelling strategic stories for client presentations and strategic POVs.
* Able to communicate and to tell a story verbally with impact. Can present ideas with a confidence and a passion that influences a decision maker.
HOW YOU CAN SUPPORT OUR CULTURE:
* You enjoy and succeed at working well with others, but also have the ability to establish priorities and work independently
* You support and contribute to a positive, productive and fun cultural environment
* You push to sharpen the work, but you do it with a smile and collaborative spirit
WHAT WE REQUIRE:
* A curious mind
* Exceptional verbal and written communication skills
* 3 years of strategic planning or market research experience
* Client service mind-set, strong attention to detail and commitment to "doing what it takes" to deliver quality work on time
* Ability to adapt quickly in a fast paced environment
* Familiarity with using third-party data services
* Experience maintaining internal and external client relationships
* Agency, sponsorship or experiential planning experience is preferred
* Social marketing experience is helpful
* Proficiency with PowerPoint and Excel
* Some travel may be required
* Bachelor's degree or equivalent experience required
Jack Morton is an EO employer - M/F/Veteran/Disability
Employer's Job# 009386
Please visit job URL for more information about this opening and to view EOE statement.
