The Marketing Coordinator supports the marketing department's strategic projects such as developing sales strategies, executing marketing campaigns, engaging customers through social media, and maintaining websites. Collaborating closely with other members of the team, the Marketing Coordinator's responsibilities include analyzing data to monitor campaigns and evaluate results, creating and managing the production of marketing collateral, helping with the organization of events, and providing project-specific administrative support.
RESPONSIBILITIES:
- Provide administrative support to ensure the functionality and coordination of the department's activities
- Help organize and coordinate marketing events such as training classes, webinars, and trade shows
- Assist in the maintenance of website content.
- Collaborate with marketing team members to produce promotional materials including website and email content, product flyers, sales enablement materials, social media content, digital signage content, PowerPoint presentations and more.
- Help identify marketing trends and key opportunities for innovation
REQUIREMENTS:
- Bachelor's degree in marketing, general business, or related fields helpful but not required.
- Strong interpersonal skills and ability to work well with both internal and external teams
- Proven work experience as a marketing coordinator, office administrator or similar role
- Knowledge of traditional and digital marketing tools
- Familiarity with Customer Relationship Management and Content Management System software
- Ability to take initiative and demonstrate strong work ethic including the desire to learn about the fire protection industry, including audiences and key messaging
- Outstanding organizational skills
- Competency in Microsoft applications including Word, Excel, PowerPoint, and Outlook
