| Position Title: | Director for Digital Experience | |
| Location: | Big Rapids (Main Campus) | |
| Department: | 71200 - Web Content | |
| Advertised Salary: | $89,471.00 | |
Benefits:
| Comprehensive benefit package (health care, vacation, etc.). Please see the following link for a list of benefits offered with this position. Admin / Admin Temp Benefit Plans | |
| FLSA: | Exempt | |
| Temporary/Continuing: | Continuing | |
| Part-Time/Full-Time: | Full-Time | |
| Union Group: | N/A | |
| Term of Position: | 12 Month | |
| At Will/Just Cause: | At Will | |
| Summary of Position: | Reporting to the Associate Vice President for Marketing and Communications, the director for Digital Experience is the campus webmaster and collaborates with internal and external constituencies to promote a consistent approach for developing and presenting the content of the university’s website, ferris.edu.
Primary responsibilities include the oversight of the University’s content management system (CMS), the conceptualization, design, development, analysis, maintenance, and accessibility of the ferris.edu site, and other related websites that further the University’s mission and its marketing, advancement, academic and administrative objectives.
Additional duties include oversight of digital advertising and social media.
The Director for Digital Experience is expected to demonstrate sound judgment and balance relative to facilitating the many creative, functionality/user-experience, technical, analytic, security, and accessibility demands placed on ferris.edu.
The position also covers Ferris State's digital presence, overseeing the creation, placement, and performance of digital advertising.
The position also oversees Ferris State social media platforms, overseeing the creation, posting, and performance of Ferris State content across all platforms.
This position oversees the university's campus portal, Ferris360, and is responsible for collaborating with units across the university to optimize this platform for use by students, faculty, staff, and community members.
This position provides leadership and supervision for assigned staff, including content creators and web developers.
This position oversees the implementation and development of digital analytics tools for tracking data related to the use of digital platforms and the effectiveness of digital advertising initiatives.
The selected candidate for this position must be authorized to work in the United States at the time of hire without employer assistance or sponsorship now or in the future. The university will not assist with any F-1 EADs, OPT, H1B, etc. | |
| Position Type: | Staff | |
| Required Education: | Bachelor’s degree in computer science, web development, information technology, graphic design, communications, or a related field. | |
| Required Work Experience: | A minimum of five years of demonstrated experience with designing, constructing, developing content for, and maintaining websites.
Technical expertise including, but not limited to, HTML, JavaScript, CSS, Google Analytics, Search Engine Optimization (SEO), Adobe Photoshop, andW3C standards.
Experience with Content Management System-driven websites.
Demonstrated work experience with web design and other related creative concept development.
Demonstrated team management/leadership/mentorship work experience, along with strong organizational, troubleshooting, and analytical skills.
Excellent written, oral, and interpersonal communication skills.
Demonstrated work experience with customer service emphasis and/or collaborative, project-based assignments. | |
| Required Licenses and Certifications: | | |
| Physical Demands: | - Office Environment
- Bending
- Moving
- Reaching
- Sitting
- Twisting
- Balancing
- Driving
- Pulling/Pushing
- Standing
| |
| Additional Education/Experiences to be Considered: | Master's degree.
Marketing, communications, and/or public relations work experience, preferably in higher education.
Experience with any or all of the following: Classic ASP, ASP.net, XML/XSLT, PHP, and SQL.
Experience or training related to emerging, web-related and/or marketing-related trends in higher education.
Experience or training related to creating accessible documents using Adobe PDF and Microsoft Word software.
Experience with digital advertising creation, placement, and monitoring.
Knowledge of social media platforms and best practices
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