Are you passionate about sports and ready to help local businesses connect with fans through innovative advertising solutions? WMYD-TV, Scripps Sports in Detroit, is seeking a dynamic Local Sales Manager, Sports to lead our sports sales initiatives and build powerful partnerships that drive results. This is your opportunity to combine your love of sports with your sales expertise while working with one of the most passionate sports markets in the country.
In this role, you'll collaborate with our local sales team to deliver compelling multi-platform advertising solutions that help businesses reach customers through Scripps Sports assets. From OTT video and social media strategies to digital display, e-mail targeting, broadcast television, and sports sponsorships, you'll help clients maximize their impact across all platforms.
WHAT YOU'LL DO:
- Collaborate with senior director, sales (DOS) and other sales managers and departments to accomplish the objectives of the station with regard to Scripps Sports team sales and sponsorships.
- Help in negotiating ratings, rates and budgets for sports with local station leadership.
- Develop new business for station utilizing and maximizing all station platforms including but not limited to broadcast, digital, mobile, and sponsorships.
- Assist AE's on key client sales calls for sports sponsorships.
- Develop working knowledge of local sports landscapes and leagues.
- Collaborate with the Director of Sales and Sales Managers to train, develop and motivate the local sales team so that revenue goals are achieved for sports budgets.
- Maintain positive working relationships with outside vendors.
- Interface with traffic systems and personnel to ensure efficient management of airtime inventory.
- Know the strengths and weaknesses of the competing stations, other advertising mediums and position the station accordingly.
- Effectively forecast sports sales revenue and manage department expenses so that financial goals are achieved.
- Build and maintain strong client relationships, which may include entertaining prospective and existing clients, attending sporting events or other associated functions.
- Collaborate with Scripps senior director sports revenue to support the local station.
WHAT YOU'LL NEED:
- BS/BA in related discipline preferred or equivalent years of experience
- Generally, 8+ years of experience in related field preferred
- Prior managerial experience preferred
- Experience in Sports Business Sales on League, Team, or Media side with a proven track record exceeding revenue goals
- Valid driver's license, good driving record, and ability to provide proof of insurance with the company required insurance limits.
WHAT YOU'LL BRING:
- Strong coaching and feedback skills
- Strong ability to motivate others toward team goals
- Able to foster an environment that enables creative and innovative thinking
- Strong influencing, selling and upselling skills
- Effective teamwork and collaboration skills
- Very strong analysis and data interpretation - able to help others translate needs and research data into sound marketing proposals
- Exceptional verbal and written communication skills
- Outstanding presentation abilities (in person/virtual, small/large groups, all levels)
- Strong time management and organization skills
- Proficient with Microsoft Office (Word, Excel and PowerPoint)
- Working knowledge of Google Office (Sheets, Docs, Slides) and virtual conferencing platforms
- Proven ability to manage multiple tasks in a fast-paced environment
WHERE YOU'LL LIVE, WORK AND PLAY:
Detroit, Michigan is a city on the rise with an unmatched sports culture. Home to the Lions, Tigers, Pistons, and Red Wings, Detroit is one of the few cities in America with teams in all four major professional sports leagues. The passion of Detroit sports fans is legendary, creating an electric atmosphere that makes this market truly special for sports media professionals.
Beyond the professional sports scene, Detroit offers a vibrant cultural renaissance with world-class museums, a thriving food scene, and revitalized neighborhoods like Midtown and Corktown. The city sits along the beautiful Detroit River with easy access to outdoor recreation, and you're just a short drive from the beaches and wineries of Michigan's Great Lakes region. With affordable housing, a growing tech sector, and a community spirit that's second to none, Detroit offers an exceptional quality of life for those ready to be part of its exciting future.
#LI-SM2 #LI-Hybrid
