Associate Trade Show Specialist
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Tyler's Public Safety marketing team is seeking a Trade Show Specialist to lead the planning and execution of high-impact events that support our strategic marketing goals. In this role, you'll collaborate across teams to design customized trade show experiences for targeted audiences, ensuring every event aligns with overall campaign strategy and delivers measurable results. From concept through post-show analysis, you'll own performance outcomes and continuously optimize our approach to maximize ROI. With strong exposure to integrated marketing strategy and cross-functional collaboration, this position is ideal for a marketing professional eager to grow and build a long-term career in the field.
As a part of Tyler's corporate staff, you will make an impact on outcomes that affect various areas of the company. Your work will ultimately support our team members, clients, stakeholders, and the public sector.
Location
Troy, Michigan | Plano, Texas
Travel
10-25%
Responsibilities
Develop and execute comprehensive trade show strategies aligned with Tyler's marketing objectives, including event research, goal-setting, messaging alignment, timeline management, and budget oversight
Design engaging booth experiences and interactive elements that reflect campaign strategy and resonate with target audiences
Oversee all event logistics, including vendor coordination, inventory management, and shipment of booth assets and promotional materials
Travel as needed to support on-site execution, manage logistics, and represent the marketing team at key industry events
Track and analyze performance metrics, evaluate event success against KPIs and ROI goals, and deliver actionable post-event insights and recommendations
Manage the trade show calendar and maintain strong relationships with industry contacts and preferred vendor partners
Partner closely with sales teams to coordinate lead management and post-show follow-up strategies
Monitor and manage budgets throughout the event lifecycle, including invoice processing, expense reporting, vendor selection, and contract negotiation in compliance with company policies
Collaborate with cross-functional marketing teams to execute integrated campaigns that support and amplify trade show initiatives
Qualifications
Bachelor's degree in Marketing, Communications, Business, or a related field preferred (or equivalent professional experience)
2-5 years of experience supporting or managing trade shows, events, or experiential marketing initiatives preferred
Excellent organizational and project management skills with the ability to manage multiple priorities and deadlines
Strong written and verbal communication skills, with the ability to collaborate effectively across teams
Analytical mindset with the ability to interpret performance metrics and translate insights into action
Basic understanding of the public sector software industry preferred
Proficiency in Microsoft Office products; experience with marketing automation or CRM platforms is a plus
CTSM certification or active pursuit of certification preferred
Taking Care of You & Your Family
Your health and well-being are important to us. That's why we invest in our team members by offering competitive benefits to support their health and financial wellness. Learn more about how we care for our people.
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Requisition Number:2026-8551
Tyler Technologies is proud to be an equal opportunity employer. All qualified applicants will receive consideration without regard to race, creed, gender, marital status, sexual orientation, citizenship status, color, religion, national origin, age, disability, protected veteran status, or any other status protected under local, state, or federal laws. If you require reasonable accommodation for any part of the application or hiring process due to a disability, please submit your request by emailing [email protected] or by calling 800.646.2633 ext. 791008. Please keep in mind these methods are reserved for individuals who require accommodation due to a disability.
Tyler Technologies is proud to be an equal opportunity employer. All qualified applicants will receive consideration without regard to race, creed, gender/sex, marital status, sexual orientation, citizenship status, color, religion, national origin, age, disability, veteran status, or any other status protected under local, state or federal laws.
