Description
The Marketing Specialist is responsible for developing and executing data-driven marketing strategies that support long-term growth, sales, and brand awareness. Working under general supervision, this role analyzes market trends, member behavior, and campaign performance to shape strategic plans aligned with business goals. The position collaborates cross-functionally to deliver integrated campaigns, measures results using KPIs, and optimizes performance. Responsibilities also include content development, ensuring legal and regulatory compliance, supporting product launches, engaging in community events, and maintaining adherence to credit union policies and internal controls.
Work Arrangement - This position is a hybrid role with a combination of working both onsite (2 days/week) at the Headquarters building in East Lansing and remotely.
Schedule - Monday-Friday 8:30am-5:00pm ET. This position requires the ability to work varied evening and weekend hours staffing events. The specific schedule will be determined during the interview process.
An offer of employment with MSU Federal Credit Union and affiliates is contingent upon the agreed work arrangement (onsite/hybrid) and work location. MSU Federal Credit Union may or may not be able to accommodate temporary or permanent changes to work arrangements or allow employment outside the city and/or state of residency in which the new hire resides at the time of offered employment.
Compensation & Benefits:
Salary Range: $57,000-$64,000 dependent on experience
100% Company-Paid Health, Dental, Vision, Life, and Long-Term Disability Premiums
Up to 26 days of PTO within your first year, as well as Volunteer Time Off & 11 Paid Holidays
401(k) with a company match
Tuition Reimbursement
Up to 12 Weeks of Paid Parental Leave
Learn more about our benefits here
Essential Duties and Responsibilities:
Marketing Specialist:
Responsible for marketing products and services offered by the Credit Union according to annual marketing plan, with responsibility for specific assigned products and services
Focuses on driving growth from new member acquisition, upsell/cross-sell, and retention opportunities
Meets and communicates regularly with relevant stakeholders (business units and external partners) on marketing campaigns
Transforms business objectives into marketing strategy and resulting successful tactics
Plans and writes marketing content to ensure a successful promotion and increased product usage
Proofreads own and others' documents to verify their effectiveness in conveying the necessary message, ensuring consistent brand, quality, and accuracy of information correct as to content, grammar, and spelling, and free of typographical errors; makes edits and copy suggestions to fellow team members' work
Leads research for the development of member communication to ensure alignment of message (key selling points) to target audience; determines target audience
Creates Campaign Plans and new initiative overview documents
Collaborates closely with Creative Services on the development of marketing materials
Maintains and reports on results and expenses for each marketing campaign conducted
Partners with market managers, business intelligence, and other internal partners to creates SWOT analysis, and utilize consumer and competitive analysis and latest marketplace trends
Plays supporting role in product/service review, refresh, and bundling
Coordinates special projects and programs to ensure success of the products/services/projects/programs
Uploads current marketing content such as promotions and campaigns to the intranet
Collaborates closely with Digital Marketing and Communications partners to ensure integrated marketing campaigns
Maintains brand standards and ensures consistent branding across various touchpoints and through marketing tactics and campaigns
Using assets provided by Creative Services, designs limited marketing materials
Provides timely and appropriate reports and communications to VP of Marketing and Marketing Manager
Communicates effectively across Community Impact division and throughout the Credit Union
Works closely with marketing vendors and partners to ensure on-time campaign launches
Represents the Credit Union at events on campus and in the community to promote products and services
Participates in training activities within your department and with the learning development department; such training helps to ensure staff compliance with organization policies and state and federal regulations and laws
Responds to staff and member questions regarding marketing promotions
Ensures that all materials comply with federal, state and local regulations and legal requirements
Maintains the confidentiality of sensitive member, team member, and other corporate information
Actively engages in continuous improvement activities
Performs other duties and assists other employees as assigned
Marketing Specialist II:
All of Marketing Specialist duties and responsibilities
Requires less direction for targeting audience and campaign development
Acts as sole lead on new projects
Works directly with other departments to lead product changes/introductions
Ability to lead a proofreading team
Works efficiently to produce a high-volume of error-free work
Assists with training of new team members
Senior Marketing Specialist:
All of Marketing Specialist II duties and responsibilities
Trains new team members
Presents ideas for new promotions, campaigns, and tactics
As necessary, leads project development for all Marketing Specialists
Assists other team members with identifying target market, headlines, verbiage, etc.
Represents the Marketing department and assigned products/services at Credit Union project meetings
Supports Credit Union direction while helping others... For full info follow application link.
Equal Opportunity Employer/Protected Veterans/Individuals with Disabilities
