Responsibilities
Are you ready to shape a brighter future?
In Motion Systems Group and Pneumatic Division, we play a pivotal role in applications that change our world. We are in almost everything that moves. With our wide range of technologies, we help our customers solve their most complex engineering challenges by living our purpose: enabling engineering breakthroughs that lead to a better tomorrow.
We believe that our team members are our key assets and that a diverse workforce is a driving force to bring our purpose to life. We foster a culture where every team member feels safe, included and empowered.
We all belong, we all matter, and we all make a difference.
We have an exciting opening for aDemand Generation - Business Development Managerin Richland, MI. If you are looking for an opportunity to make an impact and grow your career, consider putting your experience in motion at Parker Pneumatic Division (PDN). Here you will find a passionate team built on a winning culture that puts our people and customers first. We are inspired by our purpose of Enabling Engineering Breakthrough that Lead to a Better Tomorrow. The Demand Generation Manager will be responsible for designing, executing, and optimizing integrated campaigns that generate high-quality leads and drive revenue growth across our distributor network. This role requires a blend of data-driven marketing, content strategy, and close collaboration with sales and channel partners to maximize program effectiveness.
You Main Responsibilities:
____ Has Direct Reports _X_ Does Not Have Direct Reports
Campaign Strategy & Execution
Develop and manage B2B Best Practices of total demand/ lead management.
Develop and execute multi-channel demand generation campaigns (email, digital ads, paid search, webinars, social media, events) targeting industrial buyers and distributor partners.
Align demand generation initiatives with buyer personas and sales funnel stages to ensure qualified lead flow.
Channel & Distributor Enablement
Partner with the channel marketing team to support distributor-led campaigns, co-branded promotions, and MDF (Market Development Fund) programs.
Create scalable toolkits and campaign assets for distribution partners.
Lead Management & Nurturing
Build and optimize lead scoring, nurturing workflows, and handoff processes to sales and channel teams.
Monitor lead quality and work closely with sales to improve conversion rates and feedback loops.
Data & Analytics
Track and report on campaign performance metrics including MQLs, SQLs, pipeline influence, lead velocity, and ROI.
Utilize CRM and marketing automation tools (e.g., Salesforce, Demandbase, Eloqua) to segment audiences and refine targeting.
Content Collaboration
Partner with content creators and product marketing to produce engaging assets such as whitepapers, case studies, landing pages, and email copy that support campaign objectives.
Market & Buyer Insights
Analyze customer and market data to refine segmentation and positioning of demand programs.
Stay current with industry trends, competitive landscape, and best practices in B2B manufacturing and channel marketing.
Other Duties:
Lead other demand generation duties including large quote activities and efforts to timely completion
Prepare presentations, reports and analysis for internal and/or external use.
Establish budgets and schedules for campaigns to optimize PPC, SEM and other media campaigns.
Provide guidance on new advertising programs, catalog production, trade show participation, product launches and other promotional activities.
Regularly interface and collaborate with distribution and field sales.
Travel up to 25% or as required.
We are looking for talent with:
BS in Business, Engineering, Marketing, Communications, Content Strategy or related discipline. Advanced degree or certification preferred.
6-10 years of experience including development, deployment and analysis of marketing campaigns.
Preferred marketing roles in B2B industries.
Knowledge of campaign platforms and channels including marketing automation, social and paid media.
Experience managing PPC, SEO, SEM and retargeting campaigns.
Experience with marketing automation, CRM and campaign tools, preferably Salesforce, Demand base, Eloqua.
Demonstrated experience in successfully implementing large-scale cross-channel campaigns within deadlines, budgets and quality measures.
Excellent written, verbal and presentation skills with ability to articulate approach and establish position for content direction.
Ability to manage multiple projects with excellent time management skills.
Parker Hannifin
Parker Hannifin is a Fortune 250 global leader in motion and control technologies. For more than a century, we've enabled engineering breakthroughs that make energy cleaner, transportation safer, medical treatments more effective, and manufacturing more efficient.
With empowered team members in more than 40 countries, Parker serves customers across aerospace & defense, energy, HVAC & refrigeration, in-plant & industrial equipment, off-highway and transportation.
Our scale is global, but our purpose is personal. We enable breakthroughs that improve lives, strengthen communities and create a brighter future.
Our Purpose - Enabling Engineering Breakthroughs that Lead to a Better Tomorrow - comes to life through our people-first culture where teamwork drives performance,... For full info follow application link.
Parker is an Equal Opportunity and Affirmative Action Employer. Parker is committed to ensuring equal employment opportunities for all job applicants and employees. Employment decisions are based upon job related reasons regardless of race, ethnicity, color, religion, sex, sexual orientation, age, national origin, disability, gender identity, genetic information, veteran status, or any other status protected by law. U.S. Citizenship/Permanent Resident is required for most positions.
