Role: Marketing Manager, Central Region\n\nLocation: Detroit\n\nAre you passionate about blending marketing and technology to advance the brands you represent? Do you enjoy testing innovative marketing strategies and balancing data-driven insights with creative execution? If so, then this role could be for you!\n\nWe're seeking a self-motivated, results-oriented Marketing Manager to join our Central Region marketing team to be based out of the Detroit market. This is a hybrid role, however, there are in-office and onsite expectations along with travel up to 20%.\n\nIn this hands-on role, you will lead a wide range of marketing activities, including awareness, ABM, demand-generation campaigns, partner marketing, social media, public relations, and events. Additionally, you'll drive program operations, data testing, and optimization to ensure measurable results.\n\nWe value excellence, adaptability, confidence, and professionalism. Building strong relationships and collaborating with teams across the company are essential, as is the ability to tailor global & regional strategies to local needs.\n\nWhat You'll Do:\n\n * Strategy: Contribute to the development and execution of regional strategy. Adapt the regional marketing strategy to meet the specific needs of the market(s).\n * Event Strategy & Execution: Lead the development and execution of a comprehensive events strategy across multiple channels, including client engagement events, industry conferences, partner collaborations, and market-specific activations. Ensure all events align with company objectives and brand positioning. This responsibility will constitute a significant portion of the role.\n * Marketing Plan Development & Execution: Lead, create and execute marketing plans which may include, but not be limited to campaign development, sponsorships, email marketing, advertising, internal communications, messaging, storytelling, and market recruiting awareness support.\n * Cross-Functional Collaboration: Partner closely with the leadership & GTM team (Alliances, Alliance Marketing, Sales, Client Partners, Lead Generation) to create, develop, and execute activities as part of an annual marketing plan. Focus on achieving business objectives such as brand awareness, account growth, and new customer acquisition.\n * Performance Measurement & Optimization: Create and manage dashboards and reports to evaluate the performance of marketing initiatives. Analyze data to assess returns against business objectives and key metrics, providing actionable recommendations to optimize future campaigns and events. Monitor key KPIs, track marketing budgets, and report on the ROI of initiatives.\n * Campaign Development & Execution: Lead the orchestration of various direct marketing programs, including digital and social campaigns, advertising, sponsorships, external event management, messaging, campaigns, storytelling, account-based marketing and sales enablement.\n * Content & Creative Development: Collaborate with teams to create impactful campaign content, such as messaging, visuals, video, and social media, while ensuring alignment with brand guidelines.\nWhat You'll Bring\n\n * 6+ years of experience in marketing and communications preferably in the B2B or consulting industry environment.\n * Bachelor's degree or higher, preferably in Business, Communications or Marketing would be an asset.\n * Demonstrated success in building, executing, and scaling cross-functional programs or marketing campaigns from concept to completion.\n * Proven track record in strategic marketing, with the ability to understand business needs and translate them into effective marketing campaigns.\n * Adaptable self-starter with exceptional organizational skills and attention to detail, capable of structuring ambiguous environments.\n * Ability to multi-task and handle multiple projects simultaneously, while remaining flexible and consistently meeting deadlines in a fast-paced environment. \n * Highly self-motivated and skilled to work both independently and collaboratively cross teams, with the ability to interact and build relationships with leaders at all levels of the organization in a professional manner.\n * Proficiency in end-to-end mass marketing tools such as Pardot, Salesforce, DemandBase, LinkedIn, etc.\n * Proven ability to leverage data and metrics to drive strategic improvements.\n\nAbout Us\n\nSlalom is a fiercely human business and technology consulting company that leads with outcomes to bring more value, in all ways, always. From strategy through delivery, our agile teams across 52 offices in 12 countries collaborate with clients to bring powerful customer experiences, innovative ways of working, and new products and services to life. We are trusted by leaders across the Global 1000, many successful enterprise and mid-market companies, and 500+ public sector organizations to improve operations, drive growth, and create value. At Slalom, we believe that together, we can move faster, dream bigger, and build better tomorrows for all.\n\nCompensation and Benefits\n\nSlalom prides itself on helping team members thrive in their work and life. As a result, Slalom is proud to invest in benefits that includemeaningful time off and paid holidays, parental leave, 401(k) with a match, a range of choices for highly subsidized health, dental, & vision coverage, adoption and fertility assistance, and short/long-term disability. We also offer yearly $350 reimbursement account for any well-being-related expenses, as well as discounted home, auto, and pet insurance. \n\nSlalom is committed to fair and equitable compensation practices. For this role, we are hiring at the following levels and targeted base pay salary ranges: The targeted base salary pay range for Manager is $95,000 to $120,000. In addition, individuals may be eligible for an annual discretionary bonus. Actual compensation will depend upon an individual's skills, experience, qualifications, location, and other relevant factors. The salary pay range is subject to change and may be modified at any time. \n\nWe are committed to pay transparency and compliance with applicable laws. If you have questions or concerns about the pay range or other compensation information in this posting, please contact us at: [email protected].\n\nEEO and Accommodations\n\nSlalom is an equal opportunity employer and is committed to attracting, developing and retaining highly qualified talent who empower our innovative teams through unique perspectives and experiences. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability status, protected veterans' status, or any other characteristic protected by federal, state, or local laws. Slalom will also consider qualified a To view the full job description please use the link below. https://www.aplitrak.com/?adid=YmJnZW5lcmljLjgzMDc3LjEyMjQ4QHNsYWxvbWNvbXAuYXBsaXRyYWsuY29t
