Responsible for planning social media and digital advertising budget and strategy for paid campaigns on various channels. Build paid campaigns including ad optimization, targeting, bid strategy, placement, and attribution settings. * Develop social and digital campaign media plans and present recommendations to business partners. * Fully build and launch social media and digital advertising campaigns across various ad platforms. * In-depth knowledge of Meta Ads Manager, LinkedIn Campaign Manager, Snapchat Ads, TikTok Ads and Programmatic Ads. * Boost social media posts. * Manage billing and payment methods for campaign buying. * Optimize campaigns as they run to increase performance. * Build and present reports on campaign performance, with insights and recommendations for the future. * Perform other related duties as required. QUALIFICATIONS * Bachelor's degree in Communications, Marketing, Advertising, or related field is required. * Four (4) years experience planning, building, and executing social and digital media advertising campaigns with budgets of $100,000 or more. * A keen understanding of social and digital media KPIs and experience building campaigns with a variety of goals and optimizations. * Experience creating and testing tracking and conversion pixels. * Ability to present to Business Partners and explain social and digital advertising campaign best practices. * Ability to manage multiple priorities and campaigns concurrently while meeting deadlines. * Ability to work independently and in a team environment. * Ability to establish and maintain positive relationships within the organization. * Experience with both first-party and third-party audience segmentation and creation * Previous experience working in the healthcare industry is preferred. * Digital photo and video content creation and ad copywriting. * Experience utilizing Generative AI and LLM's for content development is preferred. * Experience with TTD, adelphic, or other digital media buying platform.
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