Marketing & Digital Branding Lead
We have an exciting opportunity on our team as an Marketing & Digital Branding Lead! This position is located in Midland, MI.
Who Are We?
The Savant Group is a dynamic consortium of internationally recognized companies based in Midland, Michigan, serving the lubrication, transportation, manufacturing, and energy sectors. Our member companies—Savant Labs, Tannas Company, King Refrigeration, the Institute of Materials and Center for Quality Assurance—each offer specialized products or services, working collaboratively to deliver cutting-edge solutions to customers worldwide.
We’re driven by a shared set of values that guide everything we do: service, integrity, quality, continual learning, collaboration, and hard work. These principles shape our culture and fuel our commitment to innovation, professionalism, and long-term growth.
As we expand our global reach, we continue to provide world-class products and services that support the technical advancement of lubricants, fuels, and related fluids.
Why Join Us?
Aside from the fringe benefits or your compensation, the Savant Group takes employee satisfaction above and beyond. In addition to your fringe benefits, you will also get the following benefits by joining the Savant Group:
- A friendly and welcoming environment
- Flexibility, work-life balance
- Career growth, learning and development
- Employee purpose, recognition and appreciation
- A diverse, equitable and inclusive workforce
About the Role
This role will plan and execute integrated marketing campaigns across digital, social media, and content platforms. The ideal candidate is a proactive storyteller, skilled project manager, and digital strategist who can collaborate with internal teams and external partners to bring our brand to life.
The responsibilities and duties described in this job posting are meant to provide a general overview of the position. They are not intended to be an exhaustive list of all tasks, duties, and skills required.
Key Responsibilities:
- Plan, launch, and oversee multi-channel marketing campaigns focused on content, paid/organic social, email, and landing pages.
- Develop a deep understanding of our products and translate technical capabilities into compelling digital content.
- Use tools like Google Analytics, Meta Audience Insights, and CRM data to analyze audience behavior and marketing performance.
- Define how the website supports marketing goals (e.g., lead generation, brand awareness) and recommend improvements.
- Oversee and optimize campaign measurement plans using A/B testing, engagement metrics, and conversion data.
- Coordinate internal and external resources to ensure timely, high-quality execution of campaigns and initiatives.
- Research digital marketing strategies of competitors to identify gaps, threats, and opportunities.
- Ensure content and messaging align with brand voice, campaign goals, and customer needs.
- Collaborate with the sales and marketing director to develop strategic objectives and plan customer/training events.
- Track digital marketing trends and apply insights to campaign and content strategies.
Skills & Experience:
- Bachelor’s degree in business, marketing, communications, or related field highly desired.
- Four or more years of experience in marketing and communications with a concentration in marketing content and digital marketing; six or more years preferred.
- Expert knowledge with the fundamental principles, strategies, and methodologies associated with digital platforms, marketing, and communications.
- Uses logic and reasoning to understand, analyze, evaluate situations, and prepares research to identify the strengths and weaknesses of alternative solutions, conclusions, or approaches within marketing.
- Strong ability to effectively and efficiently use all marketing applications including but not limited to: Adobe Creative Suite, Canva, Buffer, Microsoft Word, PowerPoint, Excel, and Google Analytics. Other software may include graphic design programs, social media management programs and basic video editing software.
- Strong working knowledge with WordPress, Google reporting, campaign building and SEO best practices preferred.
- Ability to work independently or as a team in a fast-paced environment.
- Strong project management skills with the ability to meet deadlines and work through last-minute changes as necessary.
- Proven ability to work globally including experience working with channels and demonstrated experience with tradeshows, conferences, and roadshows.
- Proven ability in writing in both a technical and conversational style, as well as content creation and copywriting skills.
- Possess a self-starter and can-do attitude. Ability to take the initiative without being told what to do in every situation.
Comprehensive Benefits:
- Competitive Health Coverage for you and the family
- Life, Disability and Accident Coverage for a peace of mind and security
- Generous Paid Vacation and Sick Time
- Flexible Work Schedules
- 401(k) Retirement Plan with a strong company match
- Tuition Reimbursement
- Employee Assistance Program
- Monthly Employee Events
- Wellness Program
If you're passionate about what you do and looking to learn and grow, visit our www.savantgroup.com to explore more.
Apply today to become a Marketing & Digital Branding Lead at The Savant Group and start a fulfilling career with a global leader in the lubrication industry.
