Working/Functional Title
Executive Senior Associate AD, Ticketing
Position Summary
Responsibilities will include, but are not limited to:
- Develop and implement short and long-term strategies to maximize revenues and profitability.
- Set and drive the strategy for ticket sales initiatives, programming, and coordination between departments. This includes, but is not limited to, creating, developing, and implementing departmental strategies and goals for both short-term and long-term sales growth across all ticketed sports
- Provide leadership to effectuate appropriate interdepartmental collaboration, performance management, employee training and development, mentoring, employee engagement, and hiring activities
- Design and implement dynamic pricing and product bundling strategies in partnership and with input from the Michigan State Athletics Business Intelligence team
- Manage all seating inventory to maximize attendance and revenue
- Create, implement, and manage new revenue streams by analyzing current ticket inventory and by benchmarking best practices from around professional sports and collegiate athletics
- Develop and manage the Ticketing budget
- Create and report on Key Performance Indicators (KPIs) related to the Ticket Sales & Service Department’s performance.
- Work with Ticket Sales team to design, implement, and monitor commission and bonus structures for all departments within Ticket Sales & Service that emphasize hitting and/or exceeding goals. Ensure commission structure(s), and anticipated payouts, are aligned with Michigan State Athletics objectives and consistent with the Department budget
- Produce and analyze comprehensive daily, weekly, monthly, quarterly, and annual sales reports.
- Assist in leading weekly sales meetings with the Chief Revenue & Marketing Officer to ensure all staff are on track and held accountable to their team and individual goals.
- Provide strategic insight based on market research and competitor analysis to deliver variability and dynamic pricing recommendations for seating inventory for all suite and ticket plans and individual games.
- Partner with the Marketing Department to align resources for ticket sales, programming, service, and retention initiatives.
- Coordinate and collaborate with the Marketing Department in the creation of sales and service materials, including brochures, flyers, and all other support materials.
- Ensure all Ticket Office policies and procedures are adhered to, including but not limited to, handling of complimentary tickets, employee ticket requests, and ticket printing.
- Work with Paciolan, SeatGeek and ticket partner on all ticketing initiatives
- Provide periodic labor costing analyses to ensure the Ticketing Department is effectively managing personnel.
- Collaborate effectively with all corporate departments at Michigan state Athletics
- Ensure all University and Athletic Department fiscal controls are followed.
- Other duties as assigned by the Chief Revenue & Marketing Officer
Equal Employment Opportunity Statement
All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, citizenship, age, disability or protected veteran status.
Required Degree
Bachelors
Desired Degree
Masters
Minimum Requirements
- Bachelor’s degree required
- Minimum of 10 years of progressive experience in athletics revenue generation, marketing, or external operations
- Proven track record of driving sustainable revenue growth
- Deep understanding of the collegiate athletics landscape and evolving revenue trends
- Understanding of collegiate and/or professional sports landscape
- Excellent communication and interpersonal skills
- Ability to work independently and as part of a team in a fast-paced environment
Desired Qualifications
- Master's degree
- Experience in structuring six figure and seven figure deals
- Track record of hitting key targets with the ability to enable others to exceed their goals
- Knowledge of how to manage a P&L statement
- Knowledge of CRM Software
- Experience and familiarity in utilizing new technology and analytics to achieve goals.
- Knowledge and experience working with Ticketing Systems
- Knowledge of secondary markets in ticket sales
- Leadership in ticket sales for a professional or collegiate sports team
Required Application Materials
Review of Applications Begins On
01/13/2026
Website
www.msuspartans.com
MSU Statement
Michigan State University has been advancing the common good with uncommon will for more than 160 years. One of the top research universities in the world, MSU pushes the boundaries of discovery and forges enduring partnerships to solve the most pressing global challenges while providing life-changing opportunities to a diverse and inclusive academic community through more than 200 programs of study in 17 degree-granting colleges.
