Job Summary
How to Apply
A cover letter is required for consideration for this position and should be attached as the first page of your resume. The cover letter must include examples of how your past work experience is applicable to this position.
Job Summary
The Assistant Director of Marketing and Communications (MAC) will have primary responsibility for developing the marketing strategies at the University of Michigan-Flint. They will be asked to oversee the establishment, integration, and management of marketing campaigns, both digital and traditional, while enhancing the reputation, promotion, and visibility of the university and its academic programs to further the primary goal of attracting students to the university and driving prospects through the admissions funnel.
This role will provide strategic and active management of all marketing functions and will help create engaging marketing content for use across a variety of platforms to increase engagement with our target audiences, including prospective students and their parents/guardians.
They will focus on optimizing the impact of UM-Flint's digital marketing campaigns, provide art direction for graphics used in content packages and strategize the most effective use of the university's content on multiple digital outlets.
The Assistant Director will need to define project scopes and coordinate project timelines with internal and external partners.
The Assistant Director reports to the Director of MAC.
Responsibilities*
- Develop, present and implement a comprehensive annual digital marketing strategy that enhances the reputation of, increases the visibility of, and drives traffic to the university website. The plan should focus on short and long-term strategies, goals and engagement and integrate print, web, ecommunications, social media, SEO search and other new technologies.
- Monitor implemented marketing strategies and assess for effectiveness, including applicant response and track results. Revise plans and strategies to align with enrollment targets.
- Track the performance of digital campaigns and social reach using available online analytic tools.
- Prepare and submit quarterly reports on trends and traffic and benchmark the report against leading institutions.
- Manage the timeline and budgets to develop marketing materials.
- Conduct market analysis and create strategic marketing plans.
- Negotiate contracts and payments for ad placement on social media and other platforms.
- Identify campaign trends, recommend solutions and communicate results.
- Demonstrate familiarity with web and digital marketing strategies, experience in digital content management systems (specifically, WordPress), project management skills and associated software, Google Adwords, Google Analytics and reporting.
- Create new TV video commercials for brand marketing purposes.
- Manage the university's marketing budget across all agency partners.
- Develop and maintain an annual media plan.
- Implement and maintain the university's marketing design guidelines.
- Manage contract negotiations with outside vendors and/or agency partners.
- Manage RFP process for agency partner and/or supplier contracts.
- Offer creative expertise and manage marketing campaigns for the university's schools/colleges.
- Manage all procurement purchase order requests related to departmental marketing efforts.
- Manage the lead-generation process across agency partners.
- Manage and coordinate SEO and SEM efforts with agency partner(s), MAC and schools/colleges.
- Manage and create marketing materials for various projects as needed.
Required Qualifications*
- Bachelor's degree in a related field or equivalent combination of relevant education and/or experience.
- Five or more years of relevant professional experience in marketing and communications, including marketing research or integrated marketing strategies and methodologies, agency management or advertising.
- Experience supervising a communications/marketing team.
- Experience developing successful targeted marketing campaigns that produce results.
Why Work at U-M Flint?
In addition to a career filled with purpose and opportunity, The University of Michigan offers a comprehensive benefits package to help you stay well, protect yourself and your family, and plan for a secure future.
Benefits include:
- Generous time off
- A retirement plan that provides two-for-one matching contributions after 12 months of eligible service, with immediate vesting.
- Many choices for comprehensive health insurance.
- Life insurance
- Long-term disability coverage
- Flexible spending accounts for healthcare and dependent care expenses.
Eligibility for benefits is based on your job group, your appointment percentage and the length of your appointment. Learn more about employee benefits and eligibility and download the Comprehensive Benefits for Faculty and Staff flier.
UM-Flint offers tuition support for eligible UM-Flint staff members. In addition, UM-Flint offers dependent tuition support (DTS) for qualified dependents of faculty and staff from all UM campuses. Information can be found at: https://www.umflint.edu/hr/ benefits/
Information about our vision, mission and values can be found at: https://www.umflint.edu/ chancellor/leadership-mission- vision/
Modes of Work
Hybrid:
The work requirements allow both onsite and offsite work and an employee has an expected recurring onsite presence. On occasion, the employee may be required and must be available to work onsite more frequently if necessitated by unit leadership or their designee and/or the job requirements.
Positions that are eligible for hybrid or mobile/remote work mode are at the discretion of the hiring department. Work agreements are reviewed annually at a minimum and are subject to change at any time, and for any reason, throughout the course of employment. Learn more about the work modes here.
Background Screening
The University of Michigan conducts background checks on all job candidates upon acceptance of a contingent offer and may use a third party administrator to conduct background checks. Background checks will be performed in compliance with the Fair Credit Reporting Act.
Application Deadline
Job openings are posted for a minimum of seven calendar days. The review and selection process may begin as early as the eighth day after posting. This opening may be removed from posting boards and filled anytime after the minimum posting period has ended.
U-M EEO Statement
The University of Michigan is an equal employment opportunity employer.
