Our client in the consumer packaged goods (CPG) industry is looking for a Director of Marketing Effectiveness.
This is a part-time (20-30 hrs/week), remote contract role.
The role starts October 1 (sooner for the right fit) and is expected to last 3-6 months.
Requirements:
- 10+ years of experience in Creative Strategy, Integrated Marketing, and Insights & Analytics
- CPG background
- Experience with AI/Machine Learning tools and platforms such as VidMob
- Familiarity with creative performance metrics and tools (e.g., WARC, Cannes Lions)
- Comfortable scaling DAM systems (such as Adobe DAM) and martech/adtech stacks across teams
- Confident to influence and align cross-functional global and regional teams
- Strong storytelling, presentation, and workshop facilitation skills
Responsibilities:
- Drive adoption and change management of creative effectiveness tools and frameworks across global regions
- Own and scale the Creative Taxonomy tied to the Digital Asset Management (DAM) system
- Support DAM governance, agency compliance, and monthly asset uploads
- Lead integration and global scaling of VidMob Creative Analytics, including contract scoping for 2026
- Embed foundational brand tools and best practices across teams and agencies
- Conduct quarterly creative reviews and workshops with brand teams and agency partners
- Collaborate with Insights & Analytics to isolate creative performance drivers and implement predictive scoring
- Develop training materials, white papers, and educational content for marketers and agencies
- Steward new creative effectiveness criteria by platform and ensure global understanding and adoption
- Partner with regional stakeholders to build a 2026 roadmap and test-and-learn plans by brand and category
Nice to haves:
- Experience with global marketing centers of excellence
- Familiarity with decentralized organizational structures
- Exposure to emerging AI capabilities in creative testing
- Background in managing or collaborating with international agency networks
- Understanding of creative scoring systems and their impact on agency performance incentives
In this position, you may have access to client or customer systems, confidential and/or proprietary information or data.
Benefits
Creative Circle's Freelance Employee benefits package includes eligibility for Minimum Essential Coverage (MEC) medical plan, dental/vision/term life package, discount prescription program, critical illness, accident, tele-behavioral health, and 401(k) plan. Sick leave is provided to Candidates whose assignment work location is in a state or city subject to sick leave laws. A Minimum Value (MV) PPO medical plan, Employee Stock Purchase Plan, and paid holiday eligibility are based on length and dates of service.
Looking forward to receiving your resume through our website and going over the position with you. Clicking apply is the best way to apply, but you may also:
Email your resume in Word to:
[email protected]
**Please do NOT change the email subject line in any way. You must keep the JobID: : AG24-1876703 -- in the email subject line for your application to be considered.***
Allie Gribble - Senior Delivery Strategist
For Creative Circle to represent you for this opportunity, you must be currently authorized to work in the United States without the need of employer sponsorship for a non-immigrant visa such as a H-1B, TN, or O visa. We do not support or provide training for STEM/OPT programs. Additionally, you must be physically located in and perform the work for our client in the United States.
This job was first posted by Creative Circle on 09/09/2025 and applications will be accepted on an ongoing basis until the position is filled or closed.
Creative Circle is an Equal Opportunity Employer
All qualified applicants will receive consideration for employment without regard to race, color, creed, religion, sex (including pregnancy, childbirth, breastfeeding, or related medical conditions), age, sexual orientation, gender identity or expression, national origin, ancestry, citizenship, genetic information, registered domestic partner status, marital status, disability, status as a crime victim, protected veteran status, or any other characteristic protected by law. Creative Circle will consider qualified applicants with criminal histories in a manner consistent with the requirements of applicable state and local law, including but not limited to the Los Angeles County Fair Chance Ordinance, the San Francisco Fair Chance Ordinance, and the California Fair Chance Act. If you need a reasonable accommodation in the application process, please contact your Recruiter (the person you'll be interviewing with) or a member of our Human Resources team to make arrangements. United Healthcare creates and publishes the Transparency in Coverage Machine-Readable Files on behalf of Creative Circle.
