The Director, Marketing Strategy is responsible for owning marketing performance, crafting and driving the marketing strategy, and identifying sources of growth across US Headquartered Enterprise Corporations.
About the Role
In this opportunity as Director, Marketing Strategy you will:
Serve as the primary point-of-contact and trusted thought partner between the Segment Lead and Marketing team, working closely with business leaders to translate business objectives into impactful marketing strategies and plans
Develop acquisition, cross-sell, and upsell marketing strategies and plans to meet business objectives, including expertise in Enterprise and account-based marketing experimentation methodologies via iterative planning cycles
Lead market research and develop robust knowledge of US Enterprise buyers and their customer journeys, key barriers and triggers
Identify commonalities between sub-segment needs and positioning to drive scale in marketing campaigns
Use customer insights, competitive intelligence and data/analytics to establish iterative planning cycles where campaign performance is reviewed with the sub-segments and modified, where necessary, to drive impactful campaigns
Surface customer needs and insights to develop strategic program briefs that inspire the rest of the Marketing organization so that impactful marketing campaigns can be planned and executed
Use data/analytics, customer insights and competitive intelligence to optimize campaign strategies and performance, and build experimental roadmap
Experience with marketing to Corporate Legal buyers a plus
Key Deliverables:
Delivery of effective marketing strategies to fuel sales funnel, from marketing qualified lead to closed sale based upon agreed upon goals.
Delivery of financial targets and improved ROI for the segment.
Delivery of sales growth through targeted marketing strategies.
Ensure customer voice is driving marketing actions.
About You
You're a fit for the role of Director, Marketing Strategy if your background includes:
10+ years in marketing, strategy, campaign strategy, and or segment/subsegment role
BA/BS required, MBA preferred
Experience working with and presenting to senior leadership strongly preferred
High-achieving, data-driven marketer that thrives in a fast-paced, collaborative atmosphere
Team player with the ability to foster and influence strong relationships across multiple levels and functions within the organization
Highly analytical approach to experimentation and campaign performance analysis
Experience in a matrixed environment preferred
Experience leveraging customer insights to drive strategy, planning, organizational and project management skills
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What's in it For You?
Hybrid Work Model: We've adopted a flexible hybrid working environment (2-3 days a week in the office depending on the role) for our office-based roles while delivering a seamless experience that is digitally and physically connected.
Flexibility & Work-Life Balance: Flex My Way is a set of supportive workplace policies designed to help manage personal and professional responsibilities, whether caring for family, giving back to the community, or finding time to refresh and reset. This builds upon our flexible work arrangements, including work from anywhere for up to 8 weeks per year, empowering employees to achieve a better work-life balance.
Career Development and Growth: By fostering a culture of continuous learning and skill development, we prepare our talent to tackle tomorrow's challenges and deliver real-world solutions. Our Grow My Way programming and skills-first approach ensures you have the tools and knowledge to grow, lead, and thrive in an AI-enabled future.
Industry Competitive Benefits: We offer comprehensive benefit plans to include flexible vacation, two company-wide Mental Health Days off, access to the Headspace app, retirement savings, tuition reimbursement, employee incentive programs, and resources for mental, physical, and financial wellbeing.
Culture: Globally recognized, award-winning reputation for inclusion and belonging, flexibility, work-life balance, and more. We live by our values: Obsess over our Customers, Compete to Win, Challenge (Y)our Thinking, Act Fast / Learn Fast, and Stronger Together.
Social Impact: Make an impact in your community with our Social Impact Institute. We offer employees two paid volunteer days off annually and opportunities to get involved with pro-bono consulting projects and Environmental, Social, and Governance (ESG) initiatives.
Making a Real-World Impact:We are one of the few companies globally that helps its customers pursue justice, truth, and transparency. Together, with the professionals and institutions we serve, we help uphold the rule of law, turn the wheels of commerce, catch bad actors, report the facts, and provide trusted, unbiased information to people all over the world.In the United States, Thomson Reuters offers a comprehensive benefits package to our employees. Our benefit package includes market competitive health, dental, vision, disability, and life insurance programs, as well as a competitive 401k plan with company match. In addition, Thomson Reuters offers market leading work life benefits with competitive vacation, sick and safe paid time... For full info follow application link.
As a global business we rely on diversity of culture and thought to deliver on our goals. To ensure we can do that, we seek talented, qualified employees in our operations around the world regardless of race, color, sex/gender, including pregnancy, gender identity and expression, national origin, religion, sexual orientation, disability, age, marital status, citizen status, veteran status, or any other protected classification under country or local law. Thomson Reuters is proud to be an Equal Employment Opportunity Employer providing a drug-free workplace.
